Portada Terra USA > Terra Knows > Ad Specs >

Rich Media Products



Full Banner

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Network Availability
Specs
Pixel Size: 468x60 Maximum File Size: 20K
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Click here for JAVASCRIPT details
Click here for DYNAMIC HTML details
Click here for FLASH details
Click here for JAVA details
Click here for STREAMING MEDIA details
Delivery Time: All HTML units require delivery of at least 3 days in advance in order to identify, inform and solve any technical problem. All JAVASCRIPT, DHTML, FLASH, JAVA, or STREAMING MEDIA units require delivery of at least 5 days in advance in order to identify, inform and solve any technical problem.
Expandable
Trafficked like regular In-Page ads, they "expand" when user-initiated by mouse-over or click to provide more information about a product, a special promotional offer, streaming video content, or whatever other content you can think of.

The Expandable Banner functionality is available in the following sizes on Terra: 468x60, 728x90, 300x250 and 160x600.
468 x 60 Specs:
. When user-initiated, the ad may expand to dimension not exceeding 468 pixels total width and 300 pixels total height (expanded image portion of 468x300 max pixel dimension).
. Unlimited animation looping allowed.
. Creative can expand when user-initiated by mouse-over or click only, and must collapse with same method. If ad expands by mouse-over, it must collapse by mouse-off.
. Expanding creative must be able to work with-in a variety of tags, and in several different page positions. Absolute-positioning should not be used.
. Alt text limit of 255 characters.
. Must be served by a 3rd-party. We accept most third-party ad serving tags (Atlas, Motif, Eyeblaster, Eyewonder, Klipmart, PointRoll, Admotion and Unicast).
. Must open a new browser window upon click. Use on all HREF's.
. Can launch daughter window {popup} only when user-initiated by click.
. Audio must be user-initiated.
. Audio shut-off functionality must be clearly visible and accessible to the user.
. The method of audio initiation and termination must be the same (e.g. roll-over, click).
. 30k max file size for Flash movie file (.swf). 20k maximum file size for alternate GIF.
. Continuous looping allowed as long as used in a manner that does not excessively consume CPU resources.
. Transparent background should not be used due to content pages having colored background.
. HTML code with plug-in detection must be used. The alternate GIF will be served to all users without appropriate flash plug-in or browser. No prompts to download plug-in permitted.
. Flash versions 3 or higher are accepted, however, Flash version 6 is recommended.
. Expanding direction: Top to Down. . Must collapse with same method, if ad expands by mouse-over, it must collapse by mouse-off.
. Audio must be user-initiated and never automatic.
. Video: the user should always have the option to control the entire video experience (i.e., stop, pause, mute).
. File weight: once the page has fully loaded, the “polite” download begins, up to 100k.
728 x 90 Specs:
. When user-initiated, the ad may expand to dimension not exceeding 728 pixels total width and 300 pixels total height (expanded image portion of 728x300 max pixel dimension).
. Unlimited animation looping allowed.
. Creative can expand when user-initiated by mouse-over or click only, and must collapse with same method. If ad expands by mouse-over, it must collapse by mouse-off.
. Expanding creative must be able to work with-in a variety of tags, and in several different page positions. Absolute-positioning should not be used.
. Alt text limit of 255 characters.
. Must be served by a 3rd-party. We accept most third-party ad serving tags (Atlas, Motif, Eyeblaster, Eyewonder, Klipmart, PointRoll, Admotion and Unicast).
. Must open a new browser window upon click. Use on all HREF's.
. Can launch daughter window {popup} only when user-initiated by click.
. Audio must be user-initiated.
. Audio shut-off functionality must be clearly visible and accessible to the user.
. The method of audio initiation and termination must be the same (e.g. roll-over, click).
. 30k max file size for Flash movie file (.swf). 20k maximum file size for alternate GIF.
. Continuous looping allowed as long as used in a manner that does not excessively consume CPU resources.
. Transparent background should not be used due to content pages having colored background.
. HTML code with plug-in detection must be used. The alternate GIF will be served to all users without appropriate flash plug-in or browser. No prompts to download plug-in permitted.
. Flash versions 3 or higher are accepted, however, Flash version 6 is recommended.
. Expanding direction: Top to Down. . Must collapse with same method, if ad expands by mouse-over, it must collapse by mouse-off.
. Audio must be user-initiated and never automatic.
. Video: the user should always have the option to control the entire video experience (i.e., stop, pause, mute).
. File weight: once the page has fully loaded, the “polite” download begins, up to 100k.
300 x 250 Specs:
. When user-initiated, the ad may expand to dimension not exceeding 500 pixels total width and 300 pixels total height (expanded image portion of 500x300 max pixel dimension).
. Unlimited animation looping allowed.
. Creative can expand when user-initiated by mouse-over or click only, and must collapse with same method. If ad expands by mouse-over, it must collapse by mouse-off.
. Expanding creative must be able to work with-in a variety of tags, and in several different page positions. Absolute-positioning should not be used.
. Alt text limit of 255 characters.
. Must be served by a 3rd-party. We accept most third-party ad serving tags (Atlas, Motif, Eyeblaster, Eyewonder, Klipmart, PointRoll, Admotion and Unicast).
. Must open a new browser window upon click. Use on all HREF's.
. Can launch daughter window {popup} only when user-initiated by click.
. Audio must be user-initiated.
. Audio shut-off functionality must be clearly visible and accessible to the user.
. The method of audio initiation and termination must be the same (e.g. roll-over, click).
. 25k max file size for Flash movie file (.swf). 20k maximum file size for alternate GIF.
. Continuous looping allowed as long as used in a manner that does not excessively consume CPU resources.
. Transparent background should not be used due to content pages having colored background.
. HTML code with plug-in detection must be used. The alternate GIF will be served to all users without appropriate flash plug-in or browser. No prompts to download plug-in permitted.
. Flash versions 3 or higher are accepted, however, Flash version 6 is recommended. . Expanding direction: Top to Down. . Must collapse with same method, if ad expands by mouse-over, it must collapse by mouse-off.
. Audio must be user-initiated and never automatic.
. Video: the user should always have the option to control the entire video experience (i.e., stop, pause, mute).
. File weight: once the page has fully loaded, the “polite” download begins, up to 100k.
160 x 600 Specs:
. When user-initiated, the ad may expand to dimension not exceeding 685 pixels total width and 600 pixels total height (expanded image portion of 525x600 max pixel dimension).
. Unlimited animation looping allowed.
. Creative can expand when user-initiated by mouse-over or click only, and must collapse with same method. If ad expands by mouse-over, it must collapse by mouse-off.
. Expanding creative must be able to work with-in a variety of tags, and in several different page positions. Absolute-positioning should not be used.
. Alt text limit of 255 characters.
. Must be served by a 3rd-party. We accept most third-party ad serving tags (Atlas, Motif, Eyeblaster, Eyewonder, Klipmart, PointRoll, Admotion and Unicast).
. Must open a new browser window upon click. Use on all HREF's.
. Can launch daughter window {popup} only when user-initiated by click.
. Audio must be user-initiated.
. Audio shut-off functionality must be clearly visible and accessible to the user.
. The method of audio initiation and termination must be the same (e.g. roll-over, click).
. 25k max file size for Flash movie file (.swf). 20k maximum file size for alternate GIF.
. Continuous looping allowed as long as used in a manner that does not excessively consume CPU resources.
. Transparent background should not be used due to content pages having colored background.
. HTML code with plug-in detection must be used. The alternate GIF will be served to all users without appropriate flash plug-in or browser. No prompts to download plug-in permitted.
. Flash versions 3 or higher are accepted, however, Flash version 6 is recommended.
. Expanding direction: Right to Left. . Must collapse with same method, if ad expands by mouse-over, it must collapse by mouse-off.
. Audio must be user-initiated and never automatic.
. Video: the user should always have the option to control the entire video experience (i.e., stop, pause, mute).
. File weight: once the page has fully loaded, the “polite” download begins, up to 100k.

Click here for HTML details
Click here for JAVASCRIPT details
Click here for DYNAMIC HTML details
Click here for FLASH details
Click here for JAVA details
Click here for STREAMING MEDIA details
Delivery Time: All HTML units require delivery of at least 3 days in advance in order to identify, inform and solve any technical problem. All JAVASCRIPT, DHTML, FLASH, JAVA, or STREAMING MEDIA units require delivery of at least 5 days in advance in order to identify, inform and solve any technical problem.
Leader Board

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Network Availability
Specs
Pixel Size: 728x90 Maximum File Size: 30K
Click here for HTML details
Click here for JAVASCRIPT details
Click here for DYNAMIC HTML details
Click here for FLASH details
Click here for JAVA details
Click here for STREAMING MEDIA details
Delivery Time: All HTML units require delivery of at least 3 days in advance in order to identify, inform and solve any technical problem. All JAVASCRIPT, DHTML, FLASH, JAVA, or STREAMING MEDIA units require delivery of at least 5 days in advance in order to identify, inform and solve any technical problem.
Messaging Unit

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Network Availability
Specs
Pixel Size: 300x250 Maximum File Size: 25K
Click here for HTML details
Click here for JAVASCRIPT details
Click here for DYNAMIC HTML details
Click here for FLASH details
Click here for JAVA details
Click here for STREAMING MEDIA details
Delivery Time: All HTML units require delivery of at least 3 days in advance in order to identify, inform and solve any technical problem. All JAVASCRIPT, DHTML, FLASH, JAVA, or STREAMING MEDIA units require delivery of at least 5 days in advance in order to identify, inform and solve any technical problem.
Large Skyscraper

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Network Availability
Specs
Pixel Size: 160x600 Maximum File Size: 30K
Click here for HTML details
Click here for JAVASCRIPT details
Click here for DYNAMIC HTML details
Click here for FLASH details
Click here for JAVA details
Click here for STREAMING MEDIA details
Delivery Time: All HTML units require delivery of at least 3 days in advance in order to identify, inform and solve any technical problem. All JAVASCRIPT, DHTML, FLASH, JAVA, or STREAMING MEDIA units require delivery of at least 5 days in advance in order to identify, inform and solve any technical problem.

Button

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Network Availability
Specs
Pixel Size: 120x60 Maximum File Size: 8K
Click here for HTML details
Click here for JAVASCRIPT details
Click here for DYNAMIC HTML details
Click here for FLASH details
Click here for JAVA details
Click here for STREAMING MEDIA details
Delivery Time: All HTML units require delivery of at least 3 days in advance in order to identify, inform and solve any technical problem. All JAVASCRIPT, DHTML, FLASH, JAVA, or STREAMING MEDIA units require delivery of at least 5 days in advance in order to identify, inform and solve any technical problem.
Pop Up

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Network Availability
Specs
Pixel Size: 250x250 Maximum File Size: 15K
Click here for HTML details
Click here for JAVASCRIPT details
Click here for DYNAMIC HTML details
Click here for FLASH details
Click here for JAVA details
Click here for STREAMING MEDIA details
Delivery Time: All HTML units require delivery of at least 3 days in advance in order to identify, inform and solve any technical problem. All JAVASCRIPT, DHTML, FLASH, JAVA, or STREAMING MEDIA units require delivery of at least 5 days in advance in order to identify, inform and solve any technical problem.
Full Page Ads
 
Network Availability
Specs
Pixel Size: 640x480 Maximum File Size: 35K
Max Floating Time: 12 seconds
Close Functionality: Mandatory "Close" button on top right of creative execution
Audio Initiation: User initiated by click

Click here for HTML details
Click here for JAVASCRIPT details
Click here for DYNAMIC HTML details
Click here for FLASH details
Click here for JAVA details
Click here for STREAMING MEDIA details

Animation: Unlimited within 15 seconds.
NO looping.
Alternative text: 255 characters maximum including spaces and punctuation.
Delivery Time: All HTML units require delivery of at least 3 days in advance in order to identify, inform and solve any technical problem. All JAVASCRIPT, DHTML, FLASH, or STREAMING MEDIA units require delivery of at least 5 days in advance in order to identify, inform and solve any technical problem.
Floating Ad

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Network Availability
Specs
Pixel Size: 400x300 Maximum File Size: 35K
Max Floating Time: 12 seconds
Close Functionality: Mandatory "Close" button on top right of creative execution
Audio Initiation: User initiated by click

Click here for HTML details
Click here for JAVASCRIPT details
Click here for DYNAMIC HTML details
Click here for FLASH details
Click here for JAVA details
Click here for STREAMING MEDIA details

Animation: Unlimited within 15 seconds.
NO looping.
Alternative text: 255 characters maximum including spaces and punctuation.
Delivery Time: All HTML units require delivery of at least 3 days in advance in order to identify, inform and solve any technical problem. All JAVASCRIPT, DHTML, FLASH, or STREAMING MEDIA units require delivery of at least 5 days in advance in order to identify, inform and solve any technical problem.
Pop Under

 
Network Availability
Specs
Pixel Size: 720x300 Maximum File Size: 35K
Click here for HTML details
Click here for JAVASCRIPT details
Click here for DYNAMIC HTML details
Click here for FLASH details
Click here for JAVA details
Click here for STREAMING MEDIA details

Animation: Unlimited
Looping: Unlimited.
Alternative text: 255 characters maximum including spaces and punctuation.
Delivery Time: All HTML units require delivery of at least 3 days in advance in order to identify, inform and solve any technical problem. All JAVASCRIPT, DHTML, FLASH, JAVA, or STREAMING MEDIA units require delivery of at least 5 days in advance in order to identify, inform and solve any technical problem.
Video Pre - Roll

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Network Availability
Specs
Format: wmv File Resolution: 480x360
. 15 or 30 second videos only

NO looping.
3rd party served: NO. 1x1 and click tracking.
Delivery Time: All wmv units require delivery of at least 5 days in advance in order to identify, inform and solve any technical problem.
Audio Pre - Roll
Audio Ads
30 sec length (channel start) = 40,000 monthly impressions served
15 sec (in stream). We can play 6 audio ads in an hour. Average user session: 1h 40secs.