In The News

Coral Gables, FL (August 8, 2005)
The #1 Auto Web Site Provides Spanish Content to the #1 Spanish language Internet Site

Terra.com, the leading U.S. Hispanic Internet portal, recently unveiled its latest enhancement to its interactive Auto Channel. Edmunds.com, often named the most useful automotive Web site, has partnered with Terra, making this the very first time that an integrated, co-branded
automotive resource like Edmunds.com is recommended by a Spanish-language portal.

The innovative “Guía de Compras 2005” links from Terra Autos, and includes the award-winning content on Edmunds.com, including True Market Value pricing, unbiased reviews, videos, ratings and expert advice. Representing over 14 million users online monthly, Hispanics not only represent the fastest growing market in the U.S., but studies show they also spend more time on the Internet than any other group – approximately 16 percent more than non-Hispanics.

“Close to 90 per cent of Terra users claim they use the Internet as an information source for automobiles”, said Jose Luis Carrete, Director of Business Development at Terra.com. “One third of Terra visitors surf us daily. Approximately half of our users go to Terra Autos to scope out features and information on specific brands. Fifty seven percent visit the site for our photo
galleries,” added Carrete.

Edmunds.com provides top-notch easy to use tools, services and links that cover all bases. “From model/brand information, new car reports, and photo galleries, to free credit reports, finance and insurance research, Terra Autos is a one stop destination for everything you need to know about cars,” adds Carrete. “Car-shoppers who use the Internet for automotive research are likely to save money and be more satisfied with the purchase process,” according to Phil Reed, author of Edmunds.com’s “Strategies for Smart Car Buyers.”

The automotive industry has long known that the Internet is a critical element for new car shoppers. In fact, two-thirds of all Hispanic households who purchased their automobiles in the last three years researched online before making their purchase. And, according to comScore Media Metrix, approximately 1.2 million * Hispanic Internet Usage survey, June, 04,Com Score Analysis, April, 04

Hispanics visit at least one automotive Web site every month. This fact is enticing to advertisers like automotive dealers and vehicle manufacturers who can benefit from this new Spanish-language partnership between Terra.com and Edmunds.com.

This collaboration between Edmunds.com and Terra.com will reach Terra’s more than 1.2 million registered users in the United States and 2.1 million registered users in Latin America.