Eyes of the World Cup on Terra Networks
Coral Gables, FL (Jan. 12, 2006)
Eyes of the World Cup on Terra Networks
Terra Networks has launched their World Cup 2006 site,
Alemania 2006, focusing on the road to Berlin. The mini site, http://www.us.terra.com/mundial2006,
features complete coverage: the recaps of the Elimination Round, detailed histories of previous world
cups and live reporting from Terra.com’s 18 online correspondents.
Terra.com’s contextual superiority leverages the journalistic collaboration of the Terra Networks’
various regional sites to create the largest, most complete tournament website with live editorial
coverage from their global correspondents. Site content, available in Spanish, English and Portuguese,
will include calendars, team standings, videos, country information, a German travel special and
advanced wireless features like mobile ring tones, scores, alerts and more.
“Terra offers our advertising partners unique multimedia ad formats integrated within our special, such
as our World Cup Countdown Clock, allowing advertisers to seamlessly reach World Cup fans during
peak hours. Our online coverage is designed to maximize advertising dollars while maintaining high
user satisfaction,” stated Fernando Rodriguez CEO of Terra. “Because of the time difference between
the US and Germany, worktime is primetime. World Cup fans will view live coverage or receive the
latest information on their team online.”
The World Cup 2006 advertising formats are the latest the Internet has to offer. New ad formats
available to advertisers interested in participating in the soccer fever consist of TV Terra (Videos-ondemand
with an opportunity for a video ad), opt-in newsletters, online games, photo galleries, blogs
with photos (fotolog) and sponsorships. The reach will encompass the entire western hemisphere and
will include Brazil as well as Western Europe.
The World Cup 2006 dedicated special maintains the superior content and soccer coverage that Terra
is known for among soccer fanatics. Terra.com has served as the official site for the Copa Oro and is
currently the official site for Spanish soccer clubs, Barcelona and Real Madrid. This is in addition to
featuring the teams and games of the Liga Mexicana, Copa Libertadores de America, Copa FIFA
Confederaciones and Copa Europa. Terra is known as “King of Copas” for their extensive and
continuous in-depth soccer coverage.
Consequently, Terra’s visitors are predisposed to attending sporting events. Terra’s audience is 23%
more likely to attend a soccer match and 92% more likely to spend $100 - $199 online on sports/leisure
activity tickets than the general online population. (Source: comScore Media Metrix, AiM Summer
2005 – Target: Sports/Leisure, activity performed during the last 6 months)
World Cup 2006 has been highly anticipated. It is the pinnacle of regional matches for soccer fanatics
who follow the athletic action that leads up to the final series of matches every four years, is set to
reach the largest audience yet. An estimated 3 million spectators are expected to attend the 64 matches
that will be played in several German cities among them: Berlin, Munich, Frankfurt and Hannover.
Millions more will follow the excitement of the tournament in its entirety through international
broadcast TV, radio and on the worldwide web.
