In The News

Coral Gables, FL (Feb. 22, 2006)
Terra Networks Unveils New Online Creative Panel Testing Available To Growing Online Advertising Industry

Terra Networks’ Vice President of Sales, Michele Azan announced today results of Terra’s first online creative panel testing. Azan, a speaker at the MultiCultural Media Expo 2006, presented the most recent industry trends in “U.S. Hispanics Online: Are You Tapping the Marketing Potential?” The research featured current and future trends, key metrics and online case studies. Azan also included results from surveying Terra’s online panel, Terra Selecto, using three David’s Bridal 300x250 online creatives.

The partnership between Terra Networks and Socratic Technologies established last year
resulted in the creation of one of the largest Hispanic research panels both on and off the Internet
called Terra Selecto. Terra Selecto, a market research panel run by Socratic, was formed from a
subset of the Terra.com audience whom volunteered to participate in surveys delivered via email.
The panel, divided into U.S. Hispanics and Latin Americans, boasts more than 40,000
panelists and is continuously growing.

Growth is also occurring for U.S. Hispanics, having surpassed previous predictions, causing the
U.S. Census to release a correction from previous estimates to 41.3 million. Of these, 70 percent
have regular online access, representing the fastest growing online population segment. Overall,
Hispanics are much younger, more likely to be employed, have larger families and in 2005
possessed a combined purchasing power of $700 billion.

“Marketers recognize the power of the Internet, and there is an increased awareness of the
opportunity that Hispanics present in this medium. Our strategic partnership with Socratic
Technologies allows Terra.com the capability to provide creative testing, plus other types of
studies,” stated Fernando Rodriguez, CEO for Terra Networks. “The ability of our audience to
express their online advertising experiences can significantly alter the creative direction of a
campaign by providing results that marketers can use to their competitive advantage.
Interactivity, connectivity, and measurability offered by Terra Selecto are major advantages
found in interactive media over traditional advertising mediums.”

One of the first online creative testing panels with Socratic was conducted for David’s Bridal, a
retailer with more than 250 retail locations nationwide. The purpose of the creative testing was to
determine which creative ad campaign of three was voted the favorite. Other factors included
who the online user was in relation to the bride (mother of the bride, fiancé, sister, etc.) and how
influential their opinions would be in the final purchasing decision.

“We are very pleased with the creative testing conducted with Terra Networks. Terra.com’s
readily available panel garnered both creative and audience analysis yielding actionable results
immediately available online,” stated Tara Deville, Account Supervisor at UnREAL Marketing,
David’s Bridal’s agency of record. “In our case, all creative units were considered favorable, but
there were discernible preferences which could influence our future use of messaging and
imagery.”

Through the Socratic partnership, Terra.com can accurately survey the target audience, obtain
almost immediate feedback, and gauge results on an ongoing basis. In addition to providing
statistical insight about how gender and acculturation, among other demographics, might affect
Internet usage, Terra Selecto analysis includes in depth information on detailed usage and buying
patterns. The online audience has the ability to engage or disengage with the advertisement and
the product at any point by the click of a mouse. That said, marketers strive to ensure their
campaigns are appropriate and engaging to online audiences to attract - and retain - Hispanic
buyers.

About Terra Networks S.A.

Terra Networks is a global Internet group with a presence in the U.S. and Latin America. The group operates some of the most popular Web sites in the United States, Spain and Latin America, and is the largest access provider in Spain and Latin America.

Terra.com is the U.S. Hispanic arm of the Terra Networks group providing portal and value-added services to Spanish speaking users in the U.S. Terra is a leader in the U.S. Hispanic online market according to comScore Media Metrix and Nielsen/NetRatings.