Terra Networks Features Miami Fashion Week® Site for Sixth Year Sponsored by Mercury
Coral Gables, FL (May 03, 2006)
Terra Networks Features Miami Fashion Week® Site for Sixth Year Sponsored by Mercury
Terra Networks, the top Internet portal in 18 countries including
the U.S., Latin America and the Caribbean announces its selection as the official website for
Miami Fashion Week® 2006. Miami Fashion Week®, is the premiere fashion event for top
designers from the U.S., Latin America, Europe and Asia and will take place on South Beach
in Miami on May 6-9. For six consecutive years, Terra has partnered with Miami Fashion
Week® to bring this high profile event to a wider online audience. The site on Terra.com is
available at http://www.terra.com/mujer/fwa2006/, and this year’s exclusive auto sponsor is
Mercury.
Comprehensive red carpet and runway coverage, on-demand videos, extensive photo
galleries, chats with top designers and models and promotions are among some of the
coverage that is available on Terra.com. Brick and click advertising opportunities are
integrated, as Terra will host a cyber lounge at Miami Fashion Week® that will allow guests
online access during the event.
“Terra.com’s strength is that we consistently offer relevant, best-in-class content to our
audience across all channels. Mercury’s sponsorship leverages our fashion coverage, which
features some of the world’s top Hispanic and Latino designers,” stated Fernando Rodriguez,
CEO for Terra Networks. “Terra.com pushes the envelope and creates unique advertising
campaigns and sponsorships that resonate with our audience and advertisers.”
Overall, Hispanics online are a young, hip and in-the-know population, aware of the latest
trends in music, technology and fashion. That said, there were 3,691,000 unique Hispanic
visitors to online retail-apparel sites during February 2006, representing a 16 percent year to
year increase. (Source: comScore Media Metrix, US Hispanic Service, Feb 2006).
"Our relationship with Terra Networks is a natural fit and allows us to reach the ever-growing
Hispanic online audience -- especially visitors to fashion-savvy sites," said David Rodriguez,
Mercury Multicultural Marketing Manager. "The Miami Fashion Week® opportunity is a great
way for us to connect with potential Mercury customers who like to express their individuality
through style."
With more than 40 national and international participating designers, Miami Fashion Week®
is one of the largest U.S. fashion events. In addition to two daily shows, the event averages
more than 5,000 attendees and will feature business and creative seminars for both
established designers and design students. Millions more will be able to access the up-to-theminute
show coverage, as well as VIP and celebrity information, online at Terra.com.
About Terra Networks S.A.
Terra Networks is a global Internet group with a presence in the U.S. and Latin America. The group operates
some of the most popular Web sites in the United States, Spain and Latin America, and is the largest access
provider in Spain and Latin America.
Terra.com is the U.S. Hispanic arm of the Terra Networks group providing portal and value-added services to
Spanish speaking users in the U.S. Terra is a leader in the U.S. Hispanic online market according to comScore
Media Metrix and Nielsen/NetRatings.
About Mercury
Mercury is a brand of the Ford Motor Company, a global automotive industry leader based in Dearborn, Mich.,
which manufactures and distributes automobiles in 200 markets across six continents. With more than 328,000
employees worldwide, the company’s automotive brands include Aston Martin, Ford, Jaguar, Land Rover,
Lincoln, Mazda, Mercury and Volvo. Its automotive-related services include Ford Credit, Quality Care and
Hertz. Ford celebrated its 100th anniversary on June 16, 2003. For more information visit www.mercuryvehicles.com or www.lincolnmercury.com/espanol.
