Online Campaign for Samsung NV Series Digital Cameras on Terra.com
Coral Gables, FL (Sept. 15, 2006)
Online Campaign for Samsung NV Series Digital Cameras on Terra.com
imagine NV a New Voyage awaits, (Imagina NV ¡Un nuevo viaje te espera!)
Flight Dates: 9/15/2006 – 12/31/2006
Samsung Digital Camera has launched its first online campaign imagine NV A New
Voyage Awaits. This is its first venture online as well as Samsung Digital’s first
campaign targeting U.S. Hispanics. The campaign, imagina NV ¡Un nuevo viaje te
espera!, comes alive online at http://www.terra.com/samsung/ and targets the tech savvy,
young, hip, and serious-minded U.S. Hispanic online audience.
The campaign includes 728x90, 160x600 and 300x250 flash banner ads and newsletters
to drive awareness to its content hub on Terra called FotoGenios. Content modules on the
Terra.com home page will direct online users to the FotoGenios hub and Samsung retail
partners. FotoGenios on Terra.com guides the viewer from click to print and includes
photography tips such as avoiding red eye. It also features a guide of top photo editing
software plus digital album or Internet upload image storage instructions.
In addition to providing in-depth advice on taking pictures with a digital camera,
FotoGenios showcases the latest features available in their award-winning Samsung NV
series (NV3, NV7 and NV10). The FotoGenios mini-site and all creatives were designed
by Terra Networks in conjunction with Samsung.
