Cosmopolitan en Español and Terra Networks create partnership to meet demand of modern Latinas
Coral Gables, FL (Jan. 22, 2007)
Cosmopolitan en Español and Terra Networks create partnership to meet demand of modern Latinas
For several generations of women worldwide, Cosmopolitan has been the primary source for the latest in beauty, fashion, entertainment and relationship content, with editions in 26 languages and 100 countries. Cosmopolitan en español became the Latina woman's best friend as a source of culturally relevant information and inspiration with its U.S. launch in 1973.
Now, Cosmopolitan en españolis turning over a new page, as it partners with the leading Spanish-language Internet portal, Terra Networks, to create an interactive magnet for the lucrative 18-34 Hispanic female demographic. This partnership comes after a year of planning and exploring magazine coupled with online advertising campaigns among several of the Editorial Televisa publications. As a result, Terra Networks was selected to provide an online destination for Cosmopolitan en español that satisfied both the magazine and portal's respective readers and audiences.
The number of readers accessing the magazine online will greatly enhance the publication's reach via the Mujer (Woman) channel on Terra.com at http://www.terra.com/cosmoenespanol/ or directly through www.cosmoenespanol.com. Online content will feature RSS feeds from the monthly print edition along with frequent updates and Internet-only services including pertinent market research. Special sweepstakes, promotions and reader survey polls will also generate traffic to the website.
"Terra's Mujer audience and Cosmopolitan en español's readers share numerous characteristics," said Fernando Rodriguez, CEO of Terra Networks. "They are young, independent, fun-loving women. We plan to engage them with dynamic content, entertain them with videos and photo galleries, and guide them to form new or join pre-existing social networking communities."
Based on the most recent research findings, 39% of Terra's Mujer audience is college educated and 63% of these visitors are online at least once per day.
Dynamic Logic, Terra.com's Mujer Channel Visitors (http://www.terra.com/mujer/), Nov. 2006
"We are so excited about this partnership," said Marinés Duarte, Cosmopolitan en español'spublisher. "To know that we will be able to stretch our events and programs beyond the print medium and grow them via a portal such as Terra Networks definitely makes for a successful partnership. I am confident that the Cosmo woman will be pleased with everything we are offering her in 2007."
Cosmopolitan en españolreaders are loyal readers who love the magazine spending an average of almost one hour and a half with the magazine and reading it an average of 4.8 times, and 61% of readers reportedly saved all or some of the last issue they read.
Their average age is 33, they are highly educated with 61% having attended or graduated from college or more, and they are more than twice as likely than the average Hispanic to have purchased items on the Internet in last 12 months. Source: Cosmopolitan en español Readership Study, Simmons Custom Research, Sept. 2006
This partnership comes at a pivotal point in the publication's history. This year, Cosmopolitan en españolcelebrates 35 years in print as the nation's leading woman's magazine.
"This relationship is a sign of the future," added Rodriguez. "Audiences consume a multitude of media, in all formats, often simultaneously. Both Terra and Cosmopolitan en español are leaders in their respective areas, and have a proven resonance with today's Latina and her preferences. The cross-platform promotional opportunities now available with the Terra/Cosmopolitan partnership are limitless."
