Car Shopping Services
Coral Gables, FL (May 23, 2007)
Terra Expands Car Shopping Services with Cars.com Partnership
New Partnership With Cars.com Connects Advertisers With Spanish-Speaking Car Buyers
MIAMI - May 23, 2007 - Terra.com, a leading Spanish-language online portal has
formed a new alliance with Cars.com (http://www.cars.com), the most comprehensive
destination for those looking to buy or sell a vehicle. Cars.com's complete inventory of
more than 2 million new and used vehicles will appear on Terra's automotive channel
(http://www.terra.com/autos/), helping connect U.S. Hispanics with premium content,
tools and services, as well as offering strategic advertising options for marketers looking
to tap into the coveted Hispanic segment. Terra will also feature Cars.com's privateparty
listing service, Sell It Yourself.
"Through our partnership with Cars.com, Terra's visitors can readily search millions of
new- and used-car listings and access robust, easy-to-use tools that help them
research, locate and purchase the vehicle they want," said Fernando Rodriguez, CEO
of Terra Networks USA. "We are delighted to enhance our automotive content offering
by leveraging Cars.com's extensive online resources and superior customer service."
The Internet plays a unique role in the process of purchasing an auto because it offers
shoppers the ability to browse at their own convenience, customize the information that
they want to receive and better targets consumers who are in the market for a new or
used vehicle. Additionally, a recent survey by Synovate found that more than two-thirds
of Hispanic Americans identify the Internet as the best resource for making purchase
decisions. Among Terra.com visitors, 60 percent are online daily and 84 percent rate
the Internet as the best media source for automotive information.
"Earlier this year, we launched our Spanish-language site, allowing our visitors to
search for used cars in Spanish", said Mitch Golub, president of Cars.com. "In working
with Terra.com we are building on our strategy to meet the needs of Spanish-speaking
car shoppers."
Terra.com joins Cars.com's industry-leading partnership network that includes premier
automotive destination sites such as Kelley Blue Book's kbb.com, MSN Autos,
ForbesAutos.com and ConsumerGuide.com. Cars.com also provides automotive
channels for popular websites such as About.com, MSNBC.com and USATODAY.com.
About Terra Networks Operations, Inc.
Terra Networks is a global Internet group with a presence in the U.S. and Latin America. The group
operates some of the most popular Web sites in the United States, Spain and Latin America, and is the
largest access provider in Spain and Latin America.
Terra.com (www.terra.com) is the U.S. Hispanic arm of the Terra Networks group providing portal and
value-added services to Spanish speaking users in the U.S. Terra is a leader in the U.S. Hispanic online
market according to comScore Media Metrix and Nielsen/NetRatings.
About Cars.com
Partnered with more than 200 leading metro newspapers, television stations and their websites,
Cars.com (www.cars.com) is the most comprehensive destination for those looking to buy or sell a new or
used car. The site lists more than 2 million vehicles from 13,000 dealer customers, classified advertisers
and private parties to offer consumers the best selection of new and used cars online, as well as the
content, tools and advice to support their shopping experience. Recently selected by Forbes.com as a
Best of the Web site for car shopping, Cars.com combines powerful inventory search tools and new-car
configuration with pricing information, photo galleries, buying guides, side-by-side comparison tools,
original editorial content and reviews to help millions of car shoppers connect with sellers each month.
Launched in June 1998, Cars.com is a division of Classified Ventures, LLC, which is owned by leading
media companies, including Belo (NYSE: BLC), Gannett Co., Inc. (NYSE: GCI), The McClatchy Company
(NYSE: MNI), Tribune Company (NYSE: TRB) and The Washington Post Company (NYSE: WPO).
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