TERRA.COM LAUNCHES TERRA TV 2.0
Coral Gables, FL - (July 23, 2007)
TERRA.COM LAUNCHES TERRA TV 2.0
Terra.com strengthens its multimedia strategy and launches a new version of its online video and TV platform
After the successful introduction of Terra TV in early 2006, Terra.com is launching a 2.0 version of its online video and TV platform. During its initial 18 months, Terra TV became a favorite source for Hispanic users seeking online video content. As a result of the popularity in online World Cup 2006 coverage, the content and site visits have grown steadily each month. Today, Terra TV announces the launch of its new platform, with new technology and a wider variety of online video content.
Terra TV has become a major player when it comes to online entertainment channels for Hispanics. It currently has a catalog of more than 10,000 videos on demand including News, Sports, Music, Movies, Autos and Fashion. Additionally, a strategic partnership with Azteca America provides Terra TV with 140 videos per week from Azteca’s programming. Another important online video source for Terra TV evolved through a partnership with Jump TV that provides live access to unlimited international programming 24/7. And to top it off, Terra TV News, which broadcasts from the Terra studios, offers two live daily newscasts focusing on U.S. and Latin American current events and breaking news.
“Terra continues to be at the forefront of online content and programming. With the launch of Terra TV 2.0, we are strengthening our multimedia strategy based on the success of the platform’s initial version. The new Terra TV provides a better variety of content while upgrading streaming video to rival the quality of regular TV. The only difference is that the Internet user can customize his or her interaction,” stated Fernando Rodriguez, CEO for Terra Networks.
Some of the current favorites on Terra TV include coverage of the Copa America and Pan American Games.
With the wrap-up of the Copa America soccer games, viewers can relive the action in complete detail at http://www.us.terra.com/shared/copaamerica2007/, communicate with fellow fans through blogs, video and photo sharing features, as well as receive the latest news about their favorite teams.
Terra Networks’ 18 sites across Latin America and the U.S. will continue to provide extensive, live coverage of the Pan American Games that take place this year in Rio de Janeiro. There will be 11 channels offering up-to-the-minute sports coverage of the games and a 12th channel offering commentary, highlights and news briefs. Sports enthusiasts can follow the competition at http://www.us.terra.com/shared/panamericanos2007/.
The portal will produce additional content for Terra TV including documentaries, series and news briefs to be viewed in the channel’s new and enlarged screen. Users will have access to premium content, guaranteed to satisfy a wide variety of interests—
such as those of soccer enthusiasts able to view the latest activity within the Mexican League, the Italian League, German League and Portuguese League, among others. All content is available to users free of charge on Terra TV, with new features added each day.
About Terra Networks Operations, Inc.
Terra Networks is a global Internet group with a presence in the U.S. and Latin America. The group operates some of the most popular Web sites in the United States, Spain and Latin America, and is the largest access provider in Spain and Latin America.
Terra.com (www.terra.com) is the U.S. Hispanic arm of the Terra Networks group providing portal and value-added services to Spanish speaking users in the U.S. Terra is a leader in the U.S. Hispanic online market according to comScore Media Metrix and Nielsen/NetRatings.
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