comScore Cites Terra Networks as 4th Most Visited Property in Latin America, June 2007
London, UK - (July 25, 2007)
comScore Publishes First Review of Latin American
Internet Usage
Average Latin American Internet User Spent 29 Hours Online in
June
London, UK, July 25, 2007 – comScore (NASDAQ: SCOR), a leader in measuring the
digital world, today released the first report on Latin American Internet usage, based on
data collected through the comScore World Metrix audience ratings service. The following
are the findings from the study of the online behavior of Latin American Internet users
age 15 and older, accessing the Internet from either a home or a work computer in June
2007:
• Brazil had the largest online population with 15.8 million users, which is 11
percent of the country’s population over the age of 15. However Chile, with 45
percent of its population online, had the highest Internet penetration.
• The average Latin American Internet user spent 29 hours online during the
month – more than the global average of 25 hours.
• Internet users in Argentina were the most active of all users
accessing the Internet an average of 18 days in the month.
The Brazilian Internet user viewed, on average, 3,371 pages during
40 percent more than the Latin American average of 2,338.
Said Bob Ivins, EVP of comScore International Markets, “Because of it size and rapid
development, the Internet industry in Latin America is an exciting region to track and
analyze. We have been reporting country-specific browsing data from the comScore
panel for a number of years but this is the first time we have compared metrics across
the region.”
* Estimated users age 15+ active within 30 days from home or work computer as a
percentage of total country population age 15+
**Excludes traffic from public computers such as Internet cafes or access from mobile
phones or PDAs
***Source: US Census Bureau, International database. All adults, age 15+
Latin American Internet Penetration* June 2007 Total Latin America, Age 15+ – Home and Work Locations** Source: comScore World Metrix Country Total |
|||
Country |
Total Population (000)*** |
Monthly Unique Visitors (000) |
Internet Penetration |
Total Latin American Audience, Age 15+ |
407,424 |
53,664 |
13% |
Argentina |
30,262 |
7,233 |
24% |
Brazil |
141,843 |
15,849 |
11% |
Chile |
12,353 |
5,593 |
45% |
Colombia |
31,144 |
2,708 |
9% |
Mexico |
75,993 |
10,731 |
14% |
Puerto Rico |
3,118 |
809 |
26% |
* Estimated users age 15+ active within 30 days from home or work computer as a
percentage of total country population age 15+
**Excludes traffic from public computers such as Internet cafes or access from mobile
phones or PDAs
***Source: US Census Bureau, International database. All adults, age 15+
Latin American Online Audience June 2007 Total Latin America, Age 15+ – Home and Work Locations* Source: comScore World Metrix |
|||
Property |
Monthly Unique Visitors (000) |
Average Monthly Usage Days per User |
Average Monthly Hours per User |
Total Worldwide Internet Audience, Age 15+ |
778,310 |
16.9 |
25 |
Total Latin American Internet Audience, Age 15+ |
53,664 |
15.9 |
29 |
Argentina |
7,233 |
17.7 |
32 |
Brazil |
15,849 |
15.8 |
32 |
Chile |
5,593 |
16.7 |
31 |
Colombia |
2,708 |
15.9 |
26 |
Mexico |
10,731 |
15.0 |
25 |
Puerto Rico |
809 |
12.9 |
17 |
*Excludes traffic from public computers such as Internet cafes or access from mobile
phones or PDAs
The most visited Latin American property was Microsoft Sites, which attracted 47.3 million
unique visitors, for a reach of 88 percent. Google Sites closely followed as the second
most visited property with 46.5 million unique visitors and a reach of 87 percent.
Interestingly, two Internet service providers belonging to European-headquartered
telecommunications companies appeared in the Top 10. Terra Networks, part of Spain’s
Telefónica Group, was the fourth most visited site with 27.4 million unique visitors. France
Telecom was the tenth most visited property, with 13.8 million unique visitors.
Top 10 Latin American Online Properties* Ranked by Latin American Unique Visitors (000) June 2007 Total Latin America, Age 15+ – Home and Work Locations** Source: comScore World Metrix |
||||
Property |
Total Unique Visitors (000) |
% Reach |
Average Visits per Visitor |
|
Total Latin American Audience, Age 15+ |
53,664 |
100 |
54 |
|
1 |
Microsoft Sites |
47,342 |
88 |
35 |
2 |
Google Sites |
46,496 |
87 |
38 |
3 |
Yahoo! Sites |
35,075 |
65 |
13 |
4 |
Terra Networks |
27,421 |
51 |
9 |
5 |
MercadoLibre |
23,739 |
44 |
5 |
6 |
Wikipedia Sites |
20,984 |
39 |
4 |
7 |
UOL Red |
14,681 |
27 |
14 |
8 |
Ares Galaxy - P2P (App) |
14,595 |
27 |
N/A |
9 |
Fox Interactive Media |
14,078 |
26 |
4 |
10 |
France Telecom |
13,759 |
26 |
3 |
*Ranking based on the top 100 Latin American properties in June 2007.
** Excludes traffic from public computers such as Internet cafes or access from mobile
phones or PDAs.
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This
capability is based on a massive, global cross-section of more than 2 million consumers
who have given comScore permission to confidentially capture their browsing and
transaction behavior, including online and offline purchasing. comScore panelists also
participate in survey research that captures and integrates their attitudes and intentions.
Through its proprietary technology, comScore measures what matters across a broad
spectrum of behavior and attitudes. comScore analysts apply this deep knowledge of
customers and competitors to help clients design powerful marketing strategies and
tactics that deliver superior ROI. comScore services are used by more than 700 clients,
including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche
Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times,
ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service,
Verizon, ViaMichelin, Merck and Expedia. For more information, please visit
www.comscore.com.
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