Miami, FL (Nov 1, 2007)
Terra re-launches in the US Hispanic market with ALMA DDB
Terra has assigned all creative responsibilities for
the US Hispanic market to Alma DDB. The agency has the huge responsibility to
re-launch the portal’s US Hispanic communication.
Terra Networks, a global internet group, has presence in 18 countries in Latin
America, and is consistently one of the leading Spanish language portals in the
US Hispanic online market. In September, Terra Networks reached 62,559,000
unique visitors (7.8% of all Internet users worldwide) and is the 23rd most
popular property worldwide in terms of unique visitors.
Terra Networks USA is The portal is recognized for its quality and deeply varied
content with a unique relevance to the local market thanks to its massive local
content developing infrastructure.
“The agency has been selected based on its impressive creative executions, knowledge of the Hispanic market and outside of the box thinking approach”, said Fernando Rodriguez, Terra Networks USA CEO.
“It’s quite an honor to be working for an advertiser that’s so committed to the Hispanic industry, talking to such a cool and sophisticated target as the Latino Young Adult, and it couldn’t come at a more interesting time for our industry and for our agency” said Luis Miguel Messianu, President and Chief Creative Officer at Alma DDB.
About DDB:
DDB Worldwide Communications Group Inc. (www.ddb.com) is the fourth largest
consolidated advertising and marketing services global network and the most
awarded agency network in the world according to Creativity magazine 2006.
With more than 200 offices in over 90 countries, DDB provides creative business
solutions guided by its proprietary philosophy and process of Co-Creativity.
Home to the world’s largest multidisciplinary Creative Co-Op, DDB and its
marketing partners build and deliver unique, enduring and powerful brand
experiences for competitive advantage.
About TERRA NETWORKS S.A.
Terra Networks is a global Internet group with a presence in the U.S. and Latin
America. The group operates some of the most popular Web sites in the United
States, Spain and Latin America, and is the largest access provider in Spain and
Latin America.
Terra.com (www.terra.com) is the U.S. Hispanic arm of the Terra Networks group
providing portal and value-added services to Spanish speaking users in the U.S.
Terra is a leader in the U.S. Hispanic online market according to comScore
Media Metrix and Nielsen/NetRatings
DDBContact:
Rain Newman, Kristine Reslen, 305-666-2101
Terra Networks USA Contact:
Deborah Vallejo, 210-244-2129
