Miami, FL (Dec. 18, 2007)
Terra and Quincegirl form partnership to reach young Latinas
Quinceañeras are being embraced as part of the new American cultural trend reaching across borders. In response, Terra has formed an alliance with QuinceGirl.com to share bilingual content and create strategic advertising packages connecting both sites. The Terra sales team is currently offering targeted media packages on QuinceGirl.com.
Consumers can access the quinceañera website http://www.quincegirl.com from the Terra homepage, as well as on the Woman, Music, and Entertainment channels. Likewise, visitors to QuinceGirl.com can access the vast content on the Terra.com Music Channel http://www.terra.com/musica through a link on the site’s homepage. Combined website features will include useful event planning tips, entertainment and social networking opportunities through video and photo uploads, blogs and message boards.
The partnership between Terra.com and QuinceGirl.com will extend beyond the U.S. geographic borders and include eight Latin American countries: Mexico, Colombia, Argentina and the Central American countries.
“We are excited to broaden the Quince Girl brand, content and unique online features to Terra’s international audience,” stated Will Cain, President of Quince Media, LLC. “Our popular social network, dress gallery, videos, and quinceañera planning articles should provide existing Terra users with a ‘one-stop-shop’ for quinceañera needs and attract new, young visitors to both sites.”
Quinceañeras, whether modest or extravagant, come with a price tag, something that has been picked up by American retailers and advertisers. The market potential for businesses that cater to this segment of the population has exponential growth potential. According to Synovate, last year 11.6 percent of the Hispanic population is young girls 0-11 years old and 5 percent are between the ages of 12-17 years.
“The Hispanic population is a young and growing market segment that has held on to deeply rooted traditions like the coming-of-age quinceañeras. Terra.com constantly reinvents itself to provide the best and most culturally relevant content,” stated Fernando Rodriguez, CEO for Terra Networks. “The addition of QuinceGirl.com’s key target-specific features will work to expand the presence among consumers for both partners.”
About Terra Networks Operations, Inc.
Terra Networks is a global Internet group with a presence in the U.S. and Latin America. The group operates some of the most popular Web sites in the United States, Spain and Latin America, and is the largest access provider in Spain and Latin America.
Terra.com (www.terra.com) is the U.S. Hispanic arm of the Terra Networks group providing portal and value-added services to Spanish speaking users in the U.S. Terra is a leader in the U.S. Hispanic online market according to comScore Media Metrix and Nielsen/NetRatings.
About Quince Media
Quince Media is a web publisher, national magazine publisher, and exposition provider centered on young women and their families who are planning a quinceanera – the Hispanic tradition associated with the15th birthday.
One of the nation’s leading Hispanic niche media companies, Quince Media maintains a multi-platform approach with products such as QuinceGirl.com, Quince Girl magazine, the True Q Room social network at QuinceGirl.com, and Quince Girl and Latino Bridal Expos. Quince Media has become an indispensable and trusted consumer brand and is the premier channel for marketers interested in reaching this audience. The first-to-market-leader in an emerging industry, Quince Media has received national media attention from USA Today, the New York Times, Newsweek and others for its innovative business concept.
More information about the company can be found at www.quincegirl.com.
Terra Press Contact:
Deborah Vallejo
deborah.vallejo@bromcomm.com
210-244-2129
Quince Media, LLC Contact:
Will Cain
will@quincegirl.com
877-553-4222
Terra Advertising Contact:
Call 212.354.3362
sales@us.corp.terra.com
212-354-2700
