Miami, Fl - November 5th, 2008
Terra launches EZTargetMedia, its ad network for the USA and Latin America
Terra expects to reach approximately 30 billion impressions in its first year, consolidating its position as the greatest vertical network for the Latin market
Miami, Fl, November 5th, 2008 –Terra (www.terra.com), the largest Internet company in Latin America, launches EZTargetMedia, its new business line in the region and in USA. EZTargetMedia is born already as the largest Ad Network - network of alliances with media companies that offers advertisers, publishers and end users a new experience in the consumption of online publicity – from the Hispanic market in the USA to Latin America, with a reach of approximately 30 million users, according to data from comScore.
EZTargetMedia will allow Terra to promote its own brands and leverage its expertise in online publicity in the Hispanic US and Latin America to support publishers and advertisers. The launch of the new business line is marked by an alliance with Spanish media group Prisa, allowing Terra to negotiate exclusively in the USA and Latin America the Internet traffic of the group's assets, including the online version of the El País newspaper.
“EZTargetMedia offers Terra the possibility of expanding its reach in the Latin segment of the USA and all of Latin America by delivering relevant publicity to users and ensuring effective results to advertisers", said Riza Soares, director of Ad Network for Terra Latin America and USA.
Terra’s Ad Network will allow grouping the online audience per target in the region, offering publishers the possibility of consolidating their traffic through continuous promotion of their brands for audiences that have not been captured yet. For this purpose, Terra features regional and local teams trained to offer strategic consulting in online and Internet publicity, assigned to offices in seven countries.
About Terra Latin America
Terra, the largest Internet company in Latin America, is active in 18 countries, including the United States, and already has approximately 60 million unique visitors per month, 8 million unique users per month on Terra TV, with an average of 66 million streamings per month and more than 35 thousand hours watched per day.
Terra reported a net revenue of 500 million dollars in 2007 and has portals in Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, United States, Guatemala, Honduras, Mexico, Nicaragua, Panama, Peru, Puerto Rico, Dominican Republic, Uruguay and Venezuela.
About Terra Networks USA
Terra Networks USA is the leading original digital content producer with a primary focus on the U.S. Hispanic Experience. Its bilingual portal Terra.com includes 29 channels featuring News, Music, Entertainment, Sports and Terra TV as well as community areas, blogs and services reaching the broadest audience in the U.S. Hispanic market according to comScore Media Metrix and Nielsen/Net Ratings. Terra is part of Terra Networks S.A. a leading global Internet group operating portals in the U.S. , Latin America and Spain and the #1 Internet access provider in Latin America and Spain.
Media Contact:
Lina Baena:
lina@ccomgroupinc.com
305-447-4015
For Hispanic Media Relations
Shawna Seldon:
shawna@rosengrouppr.com
212.255.7541
For General Market Media Relations
