Miami, FL – April 13th, 2009
Terra USA Joins Forces with Interactive One to Provide Largest Social Network and Advertising Platform for U.S. Hispanics
The leading providers of online content and social networking for U.S. Hispanics and African Americans team up to expand offerings on MiGente.com
Miami, FL – April 13th, 2009 - Terra USA, a leading Internet company and original digital content producer with a primary focus on the U.S. Hispanic experience, today announced a three-year initiative with Interactive One, LLC, the digital division of Radio One, Inc. and the parent company of MiGente.com, the preeminent English-language social networking site dedicated to second- and third-generation U.S. Hispanics. Allowing the two media giants to cross-market and cross-sell between audiences, the announcement marks the creation of the most comprehensive digital offering for the U.S. Hispanic market on the Internet today. Through this unique partnership, Terra will manage all advertising opportunities and share exclusive content to MiGente.com’s vast and growing audience, while also expanding the social networking site into the global market.
The Terra-Interactive One partnership will provide marketers with an unparalleled opportunity to target a key demographic within the social networking environment and create integrated advertising campaigns that span both sites. The 3.2 million registered users on MiGente.com represent a segment of the U.S. population with enormous buying-power that is growing at an exponential rate. Predominantly U.S.-born, bilingual Hispanics between the ages of 18 and 35, the MiGente.com audience utilizes online space for self-expression, to seek out culturally relevant content and to connect with like-minded peers.
“This joint venture allows Terra to offer advertisers and users a new experience in the digital media landscape,” said Fernando Rodríguez, CEO for Terra USA. “We are not only fulfilling the needs of digital media users by delivering relevant content through multiple avenues, but we are also providing advertisers with the opportunity to effectively access the second- and third-generation of bilingual U.S. Hispanics—an undoubtedly influential group.”
“Digital media is one of the most effective ways to reach U.S. Hispanics, a fast-growing demographic that accounts for 50 percent of the U.S. population,” said Marla Skiko, SVP/Director of Digital Innovation, SMG Multicultural . “By bringing relevant content to MiGente.com, Terra and Interactive One are taking this advertising platform to a new level that will simultaneously enhance both brands.”
A powerhouse in the bilingual Web market, Terra will enhance MiGente.com users’ experience by combining the functions of social networking with relevant, trusted editorial content, including entertainment, lifestyle and sports news.
Partnering with Terra provides Interactive One with the ability to expand the reach and depth of MiGente.com’s content while at the same time enabling Interactive One to focus on its core offering to the African American audience. Interactive One was launched two years ago by Radio One, Inc. to complement Radio One’s existing portfolio of media companies which reaches more than 82% of all African Americans. Since its launch, Interactive One has quickly become the #1 online platform for the African American community, powered by the mission to create an online community that engages and positively impacts the lives of African Americans.
"The opportunities this powerful partnership brings to the online Hispanic community and to our advertisers is very exciting. We are committed to providing this highly underserved audience with authentic content and access to a community that keeps them connected to their interests and culture. Not only is Terra the perfect partner to help us reach these cultural goals, but with its world class sales force, Terra is also ideally suited to helping us achieve the financial goals of the partnership” said Alfred C. Liggins III, Chief Executive Officer and President of Radio One, Inc.
For advertising inquiries, please contact Jim McCabe, Terra USA, at (212) 354-2700.
About Terra USA
Terra USA (www.terra.com) is a leading internet company and original digital content producer with a primary focus on the US Hispanic experience including 29 channels in English and Spanish. Terra USA reaches the broadest audience in the U.S. Hispanic market according to comScore Media Metrix and Nielsen/Net Ratings. Terra USA offers interactive tools and unites the most relevant professional and user generated content, offering a unique experience to the user.
Terra USA is part of Terra Latin America, which celebrates its 10-year anniversary in 2009. With presence in 18 countries, including the United States, Terra Latin America has approximately 60 million unique visitors per month, 8 million unique users per month on Terra TV, with an average of 66 million streamings per month and a collection of 250 thousand videos.
Terra Latin America is the leading internet company in the region. In 2007 Terra Latin-America reported $500USD million in net revenues with portals in Argentina, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, México, Nicaragua, Panamá, Perú, Puerto Rico, United States, Uruguay and Venezuela.
About Interactive One
Interactive One has more than 16 million members and reaches over 11 million Black and Hispanic Americans each month. With approximately 9 billion annual page views on its suite of sites, the Company has the definitive social network for the Hispanic community, MiGente.com (www.MiGente.com) and the largest social network servicing Black America, Blackplanet.com (www.BlackPlanet.com), as well as a number of leading African American targeted content sites. These sites include: NewsOne (www.NewsOne.com), which provides up to the minute, comprehensive coverage of newsworthy events relevant to African Americans across the country and the world through syndicated news, original news reports, local content and opinion blogs from some of the most provocative minds in Black America; TheUrbanDaily (www.TheUrbanDaily.com), which serves as the eyes and ears for African-Americans looking for a one-stop, comprehensive destination for entertainment news, information, gossip and opinion and original celebrity interviews; HelloBeautiful (www.HelloBeautiful.com), which celebrates the lives and style of African-American women with a dynamic daily mix of fashion, beauty, entertainment and relationship content and; Elev8 (www.Elev8.com) which is a personal empowerment website dedicated to uplifting and enriching the lives of African-Americans by offering services, tools, information and community.
Terra USA Media Contacts:
Pamela Brown
General Market Media Relations
pamela@rosengrouppr.com
Phone: 646.695.7048
Lina Baena
Hispanic Media Relations
lina@ccomgroupinc.com
Phone: 305.447.4015
