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In The News


Miami, FL – June 29th, 2009
Ad Network Giant EZTarget Media™ Announces New Partners and Metrics

EZTarget Media™ signs on more than 40 companies and 30 advertisers, including: Goal.com, Mediotiempo.com and Novulu.com, since its November 2008 launch

Miami, FL – June 29th, 2009 - EZTarget Media™, an ad network launched by Internet conglomerate Terra, today announced new partners and audience metrics. Since its November 2008 debut in the United States and Latin America, EZTarget Media™ has signed commercial deals with more than 40 companies and 30 advertisers, boasting 341 million page views within six months.

Among the new partners are Goal.com and Mediotempo.com, two sites geared towards the Hispanic soccer enthusiast, and Novulu.com, the latest entertainment portal from Venevision. Advertising clients range from McDonald’s and Toyota to Nintendo and Proctor and Gamble.

The growth of the EZTarget Media™ portfolio and audience is credited to an efficient and effective platform strategy that provides Internet sites, agencies and advertisers with a highly-targeted approach to leveraging online business and driving traffic. The seamless integration of messaging offers a new online experience for Internet users and advertisers alike.

“EZTarget Media™ prides itself on being a high-caliber, one-stop-shop ad network,” said Alvaro Palacios, Regional Director of Business Development EZTarget Media™. “We’re thrilled with the expansion of our network and are pleased to deliver targeted online audiences to our diverse roster of companies and advertisers.

EZTarget Media™, launched 6 months ago, boasts strong metrics among US Internet Users: 8.3 million unique visitors generated 341 million total pages viewed, resulting in 41 average pages per visitor during May 2009, according to comScore.* Additionally, EZTarget Media’s BPI is 186, the 3rd highest among comScore’s Advertising Network category, Total U.S.**

“EZTarget Media™ is a powerful component of our arsenal at Terra USA. This is more than an ad network.” EZTarget Media™ is truly a collection of premium, highly qualified traffic sites that go beyond just size.” Said Jim McCabe Vice President, Sales Terra USA

*comScore Media Metrix, Total U.S. – Home/Work/University Locations, May 2009
** comScore Media Metrix, Total U.S. – Home/Work/University Locations, April 2009

About EZTarget Media™
EZTarget Media™ is a diverse and qualified content partners’ network that aims to join, segment and provide content in different online advertiser’s platforms. Founded in November 2008, EZTarget Media™ has offices in Brazil, United States, Mexico, Chile, Argentina, Colombia and Peru and operates in 18 markets in the United States and Latin America.

The network has a highly qualified and multitalented digital editor team with targeted content and a captive audience, maximizing the return of investments of the campaigns (ROI). Besides working with premium advertisers and sites in the market, EZTarget Media™ serves as a consultant for the online network media, helping them meet business objectives and consequently, helping both advertisers and web publishers.

EZTarget™ Media is part of Terra Latin America, the leading internet and media company in the region providing in the same place interactive tools and the most relevant, professional and amateur content with a unique navigation experience. Terra Latin America has approximately 60 million unique visitors per month, 8 million unique users per month on Terra TV, with an average of 66 million streamings per month and a collection of 250 thousand videos.

About Terra USA
Terra USA (www.terra.com) is a leading internet company and original digital content producer with a primary focus on the US Hispanic experience. Featuring 29 channels in English and Spanish, Terra USA reaches the broadest audience in the U.S. Hispanic market according to comScore Media Metrix and Nielsen/Net Ratings. Terra USA offers interactive tools and unites the most relevant professional and user-generated content, creating a unique user experience.

Terra USA is part of Terra Latin America, which celebrates its 10-year anniversary in 2009 and boasts a presence in 18 countries, including the United States. Terra Latin America has approximately 60 million unique visitors per month, 8 million unique users per month on Terra TV, with an average of 66 million streamings per month and a collection of 250 thousand videos.

Terra Latin America is the leading internet company in the region. In 2007, Terra Latin America reported $500USD million in net revenues with portals in Argentina, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, México, Nicaragua, Panamá, Perú, Puerto Rico, United States, Uruguay and Venezuela.

Media Contacts:

Pamela Brown
General Market Media Relations
pamela@rosengrouppr.com    
Phone: 646.695.7048

Lina Baena
Hispanic Media Relations
lina@ccomgroupinc.com         
Phone: 786.973.0904