Miami, FL – July 1st, 2009
Daddy Yankee Partners with Terra USA for Online Brand Extension
Miami, Fl – July 1st, 2009 – Terra USA, the leading original digital content producer with a primary focus on the U.S. Hispanic experience, has been tapped to manage the online brand of Latin Superstar Daddy Yankee. Beginning with today’s relaunch of the official Daddy Yankee Web site (www.DaddyYankee.com), Terra USA will oversee all aspects of Daddy Yankee in the digital arena, including technical and editorial support.
Daddy Yankee.com will be an interactive hub for young Hispanics, offering first-hand access to breaking news, songs, videos, images and behind-the-scenes content of the artist and his brand. In addition, the Daddy Yankee site will connect users to Terra.com and feature their most popular editorial modules—including Terra TV and Espacio Terra—and social networks such as MiGente.com, Facebook, YouTube and Twitter. All users that visit DaddyYankee.com during the relaunch will have the opportunity to download free of charge, his latest track Prende from his upcoming album: “Daddy Yankee Mundial” which will be released this fall.
“Daddy Yankee is an amazing cross-over artist, with tremendous appeal to U.S. Hispanics,” said Angel Sepúlveda, VP of Programming for Terra USA. “This alliance allows Terra to create an even closer bond with young Hispanics, while strengthening Daddy Yankee’s reach to his broad fan-base throughout the U.S., Latin America and the world,” added Sepulveda.
DaddyYankee.com is the latest business venture for the Puerto Rican signer who continues innovating with his music and his latest endeavors in acting and production. With this initiative, he further positions himself as a powerful brand and a movement leader within the US Hispanic and Latin American entertainment industry.
“I'm always passionate about creating a positive impact on the US Hispanic youth, and want my digital destination to contain more than facts about my career and my music. I want to be a relevant source of inspiration, information and resources for my fans and the entire Hispanic community,” said Daddy Yankee
The Terra-Daddy Yankee partnership will provide marketers and advertisers an unparalleled opportunity to target the U.S. Hispanic youth, a uniquely engaged, captive consumer audience that is quickly growing. Terra USA’s ad network EZTarget Media™ will manage traffic, inventory and advertising sales for DaddyYankee.com, identifying, segmenting and optimizing the Web site’s audience.
About Terra USA
Terra USA (www.terra.com) is a leading internet company and original digital content producer with a primary focus on the US Hispanic experience. Featuring 29 channels in English and Spanish, Terra USA reaches the broadest audience in the U.S. Hispanic market according to comScore Media Metrix and Nielsen/Net Ratings. Terra USA offers interactive tools and unites the most relevant professional and user-generated content, creating a unique user experience.
Terra USA is part of Terra Latin America, which celebrates its 10-year anniversary in 2009 and boasts a presence in 18 countries, including the United States. Terra Latin America has approximately 60 million unique visitors per month, 8 million unique users per month on Terra TV, with an average of 66 million streamings per month and a collection of 250 thousand videos.
Terra Latin America is the leading internet company in the region. In 2007, Terra Latin America reported $500USD million in net revenues with portals in Argentina, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, México, Nicaragua, Panamá, Perú, Puerto Rico, United States, Uruguay and Venezuela.
About EZTarget Media™
EZTarget Media™ is a diverse and qualified content partners’ network that aims to join, segment and provide content in different online advertiser’s platforms. Founded in November 2008, EZTarget Media™ has offices in Brazil, United States, Mexico, Chile, Argentina, Colombia and Peru and operates in 18 markets in the United States and Latin America.
The network has a highly qualified and multitalented digital editor team with targeted content and a captive audience, maximizing the return of investments of the campaigns (ROI). Besides working with premium advertisers and sites in the market, EZTarget Media™ serves as a consultant for the online network media, helping them meet business objectives and consequently, helping both advertisers and web publishers.
EZTarget™ Media is part of Terra Latin America, the leading internet and media company in the region providing in the same place interactive tools and the most relevant, professional and amateur content with a unique navigation experience. Terra Latin America has approximately 60 million unique visitors per month, 8 million unique users per month on Terra TV, with an average of 66 million streamings per month and a collection of 250 thousand videos.
About Daddy Yankee
Daddy Yankee has sold over eight million copies and more than 35 awards, including a Latin Grammy. He has and been distinguished as the only urban artist to maintain number one status for so long. His business savvy compels him to create his own fragrance for men, Daddy Yankee and this Fall his fragrance for women. This last venture makes him the first Puerto Rican artist to break into this market.
Contacts:
For www.Daddyyankee.com
Nevarez Communications
Mayna Nevarez
mayna@nevarezpr.com
305.591.3571
For Terra USA
Hispanic Media Relations:
Lina Baena
lina@ccomgroupinc.com
786.973.0904
General Market Media Relations:
Pamela Brown
pamela@rosengrouppr.com
646.695.7048
