Miami, FL – August 19, 2009
Mexico vs. USA World Cup Qualifier Match Receives
Over 360,000 Streams at Futbolestelar.tv
Miami, Fl – August 19, 2009 – TOn Wednesday, August 12, the much-anticipated Mexico vs. USA World Cup qualifier match was streamed live by Terra.com and Telemundo at futbolestelar.tv, receiving over 360,000 streams, 205,000 of which were live. The co-branded site www.futbolestelar.tv offered soccer fans front seat row tickets to the match, as well as the latest news, interviews, videos, photos, contests and player statistics
“We were thrilled to provide our core audience with live, streaming coverage of the Mexico vs. USA World Cup qualifier match,” said Fernando Rodriguez, CEO, Terra USA. “And we are thrilled to say that TerraTV saw a record audience during the game.”
In addition to being a record breaking audience number of streams for a live game, user interaction was also at an all time high; during the game there were over 2,500 users connected in over 60 chat rooms discussing every angle of the exciting action. Upon the conclusion of the game and extending to the day after, there were an additional 144,000 streams of related content. On game day alone, Terra’s sports channel received a record 290,000 US unique users.
“In partnership with FutbolEstelar.tv, Telemundo was able to live-stream a soccer match for the first time in network history,” said Peter Blacker, Executive Vice President, Digital Media and Emerging Businesses, Telemundo. “This was the most comprehensive “360” event we have brought to Telemundo audiences, and the tremendous success of the live-stream demonstrates our ability to reach loyal viewers across all platforms.”
For advertisers, it too was an unprecedented experience. Clients received over 216,000 pre-rolls and over 2 million media units in total delivered on game day.
On the heels of this exciting success, it has been confirmed that two upcoming high-profile games will also be streamed live; Costa Rica vs. Mexico on September 5th and Mexico vs. Honduras on September 9th.
The partnership between Terra, a leading original digital content producer with a primary focus on the U.S. Hispanic experience, and Telemundo, a leading producer of innovative and high-quality content for Hispanics in the U.S. and around the world, launched in February. While the partnership offers consumers unprecedented access to premium content of the Mexican Soccer League, it also gives marketers the unique opportunity to sponsor soccer games across multiple platforms.
About Telemundo:
Telemundo Communications Group ("Telemundo"), a division of NBC Universal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo's multiple platforms include Telemundo, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events reaching 93% of U.S. Hispanic viewers in 210 markets through its 15 owned-and-operated stations, 45 broadcast affiliates, and 800 cable affiliates; mun2, the preeminent voice for bicultural Hispanics in the U.S. reaching over 30 million U.S. TV households nationwide on digital and analog cable, satellite and free television; Telemundo Digital Media, which leverages Telemundo's original content for distribution across digital and emerging platforms including mobile devices and www.telemundo.com and www.holamun2.com; and Telemundo Internacional, the company's international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.
About Terra USA
Terra USA (www.terra.com) is an original digital content producer with a primary focus on the US Hispanic experience including 29 channels in English and Spanish. With an average of 2.5 million unique users, Terra USA reaches the broadest audience in the U.S. Hispanic market according to comScore Media Metrix and Nielsen/Net Ratings. Terra USA offers interactive tools and unites the most relevant professional and user generated content, offering a unique experience to the user.
Terra USA is part of Terra Latin America, which celebrates its 10-year anniversary in 2009. With presence in 18 countries Terra Latin America has approximately 60 million unique visitors per month, 12 million unique users per month on Terra TV, with an average of 90 million streamings per month and a collection of 250 thousand videos.
Terra Latin America is the leading internet company in the region with portals in Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, United States, Guatemala, Honduras, México, Nicaragua, Panamá, Perú, Puerto Rico, Dominican Republic, Uruguay and Venezuela.
Media Contacts:
For Telemundo
Michelle Alban
Telemundo
305-889-7585
Michelle.alban@nbcuni.com
Meghan Clinton
Goodman Media International
212-576-2700 ext. 245
mclinton@goodmanmedia.com
For Terra
General Market Media Relations:
Shawna Seldon
212-255-7541
shawna@rosengroupppr.com
Hispanic Market Media Relations:
Lina Baena
305-447-4015
lina@ccomgroupinc.com
