New York, NY – October 13, 2009
Terra Hosts Orbita US 2009
Product Launches and Partnership Announcements Take Center Stage at the New Museum
- On stage: Oscar-winning film director Oliver Stone, actor Mario Lopez, NBA legend Earl Monroe and Olympic Gold Medalist Dara Torres
- New Broadcasting Agreements with the NBA and MLB
- Exclusive coverage of the Vancouver 2010 Olympics and the 2010 World Cup
- Launch of Facebook Connect, Sonora and Tbox
- Mobile Partnership with Nokia
October 13, 2009 (New York, NY) – Terra USA, the U.S. market’s preeminent online destination and content producer tailored to the Hispanic experience and a division of Terra LatAm, the largest internet company in Latin America, brought together some of the biggest names in entertainment, media and Internet technology last night for Orbita US 2009, a digital media summit held at the New Museum in New York City. Together with three-time Oscar winning director Oliver Stone, media economist Jack Myers, actor Mario Lopez, Olympic Gold Medalist Dara Torres and legendary basketball player Earl Monroe, Terra executives tackled questions related to the digital revolution and presented the company’s latest projects and partnerships.
“Our new content and services will bring the U.S. audience the most innovative products currently enjoyed by over 70 million users throughout the world,” said Fernando Madeira, CEO, Terra LatAm. “Our users can now have all of their digital tools integrated into a single destination.”
Terra Sports: Terra will expand its investment in sports programming with new partnerships that ensure users receive exciting live broadcasts and coverage of highly-touted sports events on a global scale. In addition to exclusive agreements with two sports giants, the National Basketball Association and Major League Baseball, Terra will cover the 2010 Vancouver Olympic Games and the 2010 World Cup with the same level of excellence demonstrated by coverage of the 2008 Beijing Olympic Games.
Mobile Access: Terra is making multiple device convergence a reality, allowing people to access content in real time from different places and platforms via mobile devices. 85% of the Terra audience currently considers their mobile phones their primary phone line and will be among those to benefit from the device convergence.
Terra has inked a partnership with Nokia to make Terra TV, news and other multimedia content accessible via the N97 smart phone. Nokia N97 users can visit www.terra.com to download the Terra widget, which streamlines the site for quick and easy mobile navigation. In addition to providing instant access to local, national and breaking news, as well as entertainment and sports features, the widget is compatible with Terra TV and its line-up of videos.
Product Launches: As part of the Atom Project, Terra’s year-long content overhaul and redesign produced in partnership with Razorfish, Terra introduces the Tbox, Sonora and Facebook Connect
Enriching the navigational experience of its users, the Tbox is a new tool that combines social networks (including Facebook, Twitter and MySpace) and mailboxes (including Gmail, Yahoo! Mail and Terra Mail) into one neat package where users can unite contacts and share information.
“The Tbox is a powerful resource for our users’ social digital lives,” affirms Alexandre Cardoso, Marketing Director, Terra.
Sonora, Terra’s music platform, offers a catalog of over one million titles with more than 150 genres through playlists and streaming. Until now, Sonora was only available in Brazil and Argentina, where it has over 3 million users.
Terra also reached an agreement with Facebook to allow users the ability to place comments on Terra and share them with their list of friends through Facebook Connect.
Advertising Initiatives: Terra will enable advertisers to employ new ways of promoting brands and products online. At Orbita US, Terra unveiled new interactive formats for online advertising with banners, skins and videos.
“Terra has had incredible momentum in 2009 and these advances will be essential to continuing the amazing growth we have achieved,” stated Fernando Rodriguez, CEO, Terra USA.
About Terra USA
Terra (www.terra.com) is an original digital content producer with a primary focus on the US Hispanic experience including 29 channels in English and Spanish. With an average of 4 million unique users, Terra USA reaches the broadest audience in the U.S. Hispanic market according to comScore Media Metrix and Nielsen/Net Ratings. Terra USA offers interactive tools and unites the most relevant professional and user generated content, offering a unique experience to the user.
Terra celebrates its 10th anniversary in 2009. With a presence in the US and 17 countries in Latin America, Terra has approximately 70 million unique visitors per month, 12 million unique users per month on Terra TV, with an average of 90 million streamings per month and a collection of 280 thousand videos.
Terra is the leading internet company in the region with portals in Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, United States, Guatemala, Honduras, México, Nicaragua, Panamá, Perú, Puerto Rico, Dominican Republic, Uruguay and Venezuela.
Media Contacts:
Jorge Mercado
Director of Marketing
Terra USA
jorge.mercado@us.corp.terra.com
786.552.1347
General Market Media Relations:
Pamela Brown
pamela@rosengrouppr.com
646.695.7048
Hispanic Market Media Relations:
Lina Baena
lina@ccomgroupinc.com
305.447.4015
