Miami, FL -December 3, 2009
EZTarget Media™ Launches Mobile Platform
Ad Network Targeting U.S. Hispanics Celebrates One Year Anniversary
December 3, 2009 (Miami, FL) – EZTarget Media™, an advertising network launched by Hispanic digital media company Terra, is marking its one year anniversary with a leap into the mobile arena. A one-stop shop delivering online audiences to a diverse roster of advertisers, EZTarget Media™ currently reaches nearly 10 million unique users per month within the United States alone.
With Hispanic buying power in the United States projected to hit $1.3 trillion by 2013 and a majority of U.S. Hispanics consuming mobile content, reaching this demographic on their smart phones is increasingly crucial to advertisers. Converting Web content to be accessible via mobile platforms, EZTarget Media™ offers a new way for advertisers to leverage their brands and gives audiences a new experience in the consumption of advertising. EZTarget Media™ forecasts it will reach 100 mobile Web sites with 11 million users in Latin America and the United States by 2010.
“EZTarget Media™ has the know-how to breakthrough to the incredibly nuanced Hispanic market,” said Riza Soares, Terra Latin America and U.S. Ad Network Director. “We are thrilled with our growth over the past year, and look forward to serving our clients on a new level with the mobile platform.”
EZTarget Media™ is the latest business venture of Terra, which celebrates its ten year anniversary this year as the largest internet company in Latin America and leading digital content producer in 18 countries including the United States. EZTarget Media™ represents 15 percent of Terra’s advertising profit.
About EZTarget Media™
Founded in November 2008, EZTarget Media™ is a division of Terra Latin America, an Internet company and digital content provider offering a unique surfing experience to its 70 million unique visitors per month. With offices in Brazil, the United States, Mexico, Chile, Argentina, Colombia and Peru, EZTarget Media™ serves advertisers in 18 countries. The ad network gathers and segments content to place it among different platforms, maximizing each campaign’s return of investments.
Media Contacts:
General Market Media Relations:
Pamela Brown
pamela@rosengrouppr.com
646.695.7048
Hispanic Market Media Relations:
Lina Baena
lina@ccomgroupinc.com
305.447.4015
