Miami, FL - March 1st, 2010
Terra Looks to Omniture SiteCatalyst for
Audience Engagement Measurement
Analyzing data across multiple digital channels through one central platform
Creating enhanced understanding of Terra’s international users for advertisers
March 1, 2010 (Miami, FL) – Terra— the largest Internet company in Latin America and digital content provider in 18 countries including the United States—has tapped Omniture, an Adobe company (NASDAQ: ADBE) and a leading provider of online business optimization software, to measure the effectiveness of its multi-channel digital media platform. With Omniture SiteCatalyst, Terra will measure audience engagement across online video, music, news and mobile content from one central measurement platform.
Terra, which previously utilized 12 different systems of measurement, selected Omniture for its reputation of service and its ability to gather and analyze data across multiple digital channels. Terra is also creating its own intelligent business department to fully utilize the data.
“Our company has quickly realized that if we have meaningful data we can trust, we can sell advertising space more effectively,” said Paulo Silva, commercial director, Terra Latin America. “With SiteCatalyst, we can give advertisers performance information about certain content, allowing us to better monetize our advertising opportunities by helping advertisers know where and when their ads will perform the best.”
With Omniture, Terra will now:
- Measure online video/music usage across 18 countries in Latin America
- Leverage one measurement platform to coordinate online and offline marketing and advertising strategies
- Measure the effectiveness of news content displayed on Terra’s Web sites
- Use the same dashboards across Terra to demonstrate the performance of multiple digital channels
- Measure the effectiveness of its mobile presence, helping Terra to better understand how to advertise to users of different devices
- Optimize Terra’s investments in digital marketing
Omniture SiteCatalyst is part of the Omniture Online Marketing Suite, an integrated portfolio of optimization applications for Visitor Acquisition, Conversion, Online Analytics and Channel Analytics and is built on an Open Business Analytics Platform.
About Terra USA
Terra (www.terra.com) is an original digital content producer with a primary focus on the US Hispanic experience including 29 channels in English and Spanish. With an average of 4 million unique users, Terra USA reaches the broadest audience in the U.S. Hispanic market according to comScore Media Metrix and Nielsen/Net Ratings. Terra USA offers interactive tools and unites the most relevant professional and user generated content, offering a unique experience to the user.
Terra USA is part of Terra Latin America, which celebrates its 10-year anniversary in 2009. With presence in 17 countries in Latin America, Terra has approximately 70 million unique visitors per month, 12 million unique users per month on Terra TV, with an average of 90 million streamings per month and a collection of 280 thousand videos.
Terra Latin America is the leading internet company in the region with portals in Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, United States, Guatemala, Honduras, México, Nicaragua, Panamá, Perú, Puerto Rico, Dominican Republic, Uruguay and Venezuela.
About Omniture, an Adobe company
Omniture, a business unit of Adobe Systems Incorporated, is a leading provider of online business optimization software for managing and enhancing online, offline and multi-channel business initiatives. Hosted and delivered via on-demand subscription service and on-premise solution, Omniture software enables customers to capture, store and analyze information generated by their Web sites and other sources, providing business insights into the performance and efficiency of marketing and sales initiatives and other business processes. For more information, visit www.omniture.com.
About Adobe Systems Incorporated
Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com.
Media Contacts
General Market Media Relations:
Hannah Plotkin
hannah@rosengrouppr.com
646.695.7045
Hispanic Market Media Relations:
Lina Baena
lina@ccomgroupinc.com
305.447.4015
Adobe Systems Incorporated:
Mark Boothe
mboothe@adobe.com
801.722.7000 ext. 1262
