Miami, FL - April 21, 2010
Terra announces new Facebook® integration
The new Facebook Like plugin provides more interaction and personalized user experience
April 21, 2010 (Miami, FL) – Terra, the leading internet company in Latin America, announced today during f8, Facebook’s developer conference, a new feature of integration with Facebook. From now on, Terra users will be able to “Like” content on Terra pages, and a notice will be automatically posted on that Facebook user's Profile and relevant Facebook Pages. By integrating this new tool, Terra will offer their users a more personalized, social and interactive experience.
The Like button will be initially available on Terra Listas, a site with collaborative rankings made by users, with Terra News articles, Terra TV and Terra Sonora deploying soon afterwards. Users that click on Facebook’s Like button on these Terra pages will also be able to insert their comments before publishing on Facebook.
“Facebook has been a pioneer in opening up to third party sites and services. We're happy to keep leveraging Facebook to offer our users a seamless experience, making it easier for them to share content with their friends,” said Matías Attwell, Social & Mobile Media Director for Terra Latin America.
Terra was the first big portal to implement Facebook Connect in Brazil, allowing users to share their comments on news, photos and videos simultaneously with their Facebook friends since May 2009.
Terra and Facebook are committed to respecting user privacy and providing people with a trusted experience. As always, people have controls to manage how their information is shared. Users can set their controls from their Facebook privacy page.
About Terra
Terra (www.terra.com) is a global digital media company and bilingual content producer with a presence in 18 countries, including the United States where it serves the growing Hispanic community. Focusing on lifestyle, entertainment, sports and news, Terra creates an interactive user experience for millions of U.S. Hispanics and provides solutions for advertisers seeking exposure among this key demographic. In Latin America, Terra is the region’s leading Internet company, with 70 million unique visitors per month.
Facebook® is a registered trademark of Facebook Inc.
Media Contacts
General Market Media Relations:
Hannah Plotkin
hannah@rosengrouppr.com
646.695.7051
Hispanic Market Media Relations:
Lina Baena
lina@ccomgroupinc.com
305.447.4015
