Miami, FL - May 18, 2010
Latest Ad Figures and Traffic Metrics Predict Strong 2010 for Terra
US advertising sales closed YTD up 37 percent vs. 2009
In March 2010 over 3.8 million users in the United States visited Terra
May 18, 2010 (Miami, FL) – Terra, a global digital media company and bilingual content producer with a presence in 18 countries, today announced strong metrics that will set the pace for the remainder of 2010. Recognizing the growing importance of reaching Hispanics in the United States and abroad, advertisers have increasingly turned to Terra over the past year.
Advertising investment in Terra has grown significantly in 2010, up 37 percent from last year. In March 2010, the site also received record-breaking traffic, with 3,877,000* unique visitors—a growth of 76% year to year. Users enjoyed over 108 million page views and 65 million minutes.
Throughout the first quarter of 2010, Terra continued to expand its offerings for consumers and advertisers alike:
- En.Terra.com Relaunch. Terra unveiled a revamped English-language site in March, catering to its bilingual audience in the United States with four new channels—Love & Looks, In Headphones, Celebrity Gossip and LatIN America. Although still in beta, LatiIN America garnered recognition in this year’s Blog by Latinas Awards in the categories of News/Noticias and Politics/Politica.
- Pepsi Yo Sumo. Terra was chosen as the exclusive host of the Pepsi Yo Sumo campaign widget, which promotes U.S. Hispanic participation in the 2010 Census.
- Vancouver Olympics. Terra was the exclusive digital arm in Latin America for the 2010 Winter Olympics, airing over 425 hours of live coverage on 15 channels and attracting 4.5M viewers.
- Facebook Integration. Terra was one of the first 30 partners to introduce a new Facebook “Like” feature to its portal, allowing users to seamlessly connect between the platforms.
- Next Terra Model. Over 23,000 users voted to find the next up-and-coming model, giving her the opportunity to launch her career in front of millions on Terra.
- Novelas. Terra signed its first ever agreement with Caracol Television to offer its users the opportunity to discover the excitement, passion and drama of the novela. “Luna La Heredera” along with 2 other original Caracol Productions will air in their entirety from Monday through Friday and will be available on demand.
- Futbol Estelar. Terra and Telemundo continued their partnership to exclusively offer users unprecedented access to soccer action with live streaming of all friendly games from the Mexican National Team leading to the World Cup.
“Terra’s growth, together with our commitment to lead in content and innovation, is a testament to the Hispanic audience it serves—the fastest growing demographic in the United States,” said Fernando Rodriguez, CEO, Terra USA. “We have seen a clear shift in the paradigm from advertisers and we are in a prime position for continued growth.”
*Terra - Telefonica, comScore Media Metrix, United States, March 2010
About Terra
Terra (www.terra.com) is a global digital media company and bilingual content producer with a presence in 18 countries, including the United States where it serves the growing Hispanic community. Focusing on lifestyle, entertainment, sports and news, Terra creates an interactive user experience for millions of U.S. Hispanics and provides solutions for advertisers seeking exposure among this key demographic. In Latin America, Terra is the region’s leading Internet company, with 70 million unique visitors per month.
Media Contacts:
General Market Media Relations:
Pamela Brown
pamela@rosengrouppr.com
646.695.7048
Hispanic Market Media Relations:
Lina Baena
lina@ccomgroupinc.com
305.447.4015
