Miami, FL - December 2, 2010
Terra Launches New Online Features for Maria Marín's Tu Vida Es Mi Vida
Radio personality engages online audience with a 31-day "New You" program
December 2, 2010 (Miami, FL) – Terra, a global digital media company and bilingual content producer with a presence in 18 countries including the United States, announced today it will enhance the online offerings of Maria Marín's radio show, Tu Vida Es Mi Vida with new interactive features and a 31-day program tied to a Terra-wide “New You” content package. Beginning today, Marín will share 31 personal transformation tips to help her radio audience and Terra users end 2010—and start 2011—on a high note. The newly enhanced site: www.mariamarinradio.com will be promoted on-air by Citadel Media en Español and will include a combination of videos and written columns. Fans will also have the opportunity to ask Marín questions via her blog “Connect with Maria!”
“Our partnership with Terra has created a fantastic online component for Maria’s fans and made her message accessible to an entirely new set of unique users,” said Elisa Torres, Vice President of Programming and Operations for Citadel Media en Español. “The convergence of digital and traditional media offers us the opportunity to reach a significantly larger audience, particularly as more and more U.S. Hispanics go online. We’re proud of our association with Terra and value the credibility of their global Latin presence.”
“Maria Marín boasts an impressive following among the U.S. Hispanic community, and her presence on Terra has certainly become a highlight for many of our users,” said Fernando Rodríguez, CEO, Terra USA. “We are excited to see our partnership with Citadel Media grow.”
Terra currently works with Citadel Media to manage all aspects of Tu Vida Es Mi Vida in the digital arena, including editorial programming, advertising sales, user experience and Web design. The cross promotional site is also home to exclusive interviews, photos and discussion boards. In addition, behind-the-scenes video of the radio show are available via the Maria Marín channel on Terra TV.
A motivational speaker, author and syndicated columnist, Marín brings her message of Latina empowerment to radio audiences across the country with her program, which is syndicated by Citadel Media en Español to 27 affiliates in major Hispanic DMAs such as New York, Los Angeles and Miami.
About Terra
Terra (www.terra.com) is a global digital media company and bilingual content producer with a presence in 18 countries, including the United States where it serves the growing Hispanic community. Focusing on lifestyle, entertainment, sports and news, Terra creates an interactive user experience for millions of U.S. Hispanics and provides solutions for advertisers seeking exposure among this key demographic. In Latin America, Terra is the region’s leading Internet company, with 70 million unique visitors per month.
About Citadel Media en Español
Citadel Media en Español is a recognized leader in Spanish language programming and a division of Citadel Media. With a presence in 27 of the top 30 Hispanic DMAs and the only two Hispanic RADAR-rated networks, Citadel Media en Español reaches approximately 8 million Hispanic listeners in an average week across 159 Spanish language radio stations in the United States. Programming includes Latino superstars and mega brands such as Thalia, host of Conexión Thalía Radio Show; award-winning motivational speaker and syndicated columnist Maria Marín, host of Tu Vida Es Mi Vida; and ESPN Deportes Radio.
About the New Media Institute
The mission of the New Media Institute (NMI) is to promote excellence in new media communications and improve public understanding of communications strategies and issues surrounding the Internet and other forms new media communications. NMI works directly with the news media, researchers, academics, government and industry professionals and serves as a primary resource of facts, statistics and analysis.
Media Contacts:
General Market Media Relations:
Pamela Brown
pamela@rosengrouppr.com
646.695.7048
Hispanic Market Media Relations:
Lina Baena
lina@ccomgroupinc.com
305.447.4015
Citadel Media:
Louis Adams
louis.adams@citcomm.com
972.448-3150
