São Paulo, SP - February 16, 2011
Fast Company Names Terra in Ranking of
Most Innovative Companies in the World
“For a multipronged, and profitable, music-focused content model.”
São Paulo, SP - February 16 – Fast Company magazine today named Terra as one of the top 5 Most Innovative Companies in music. Brazil headquartered digital media company, Terra is present in 18 countries and its product Sonora was ranked as No. 5 in the music industry on Fast Company annual list of the world’s Most Innovative Companies. The global digital media company and content producer joins the ranks of the top 50 Most Innovative Companies Facebook, Apple, Google and Amazon, as well as Pandora and Coca-Cola on the music category.
Terra created Sonora five years ago in Brazil and is exporting it to all countries where Terra has a presence. Up to this moment, besides the powerful Brazilian market, Sonora has already arrived at Argentina, Chile, Colombia and Mexico. In March, it will be launched in Peru and Terra is already preparing its launching in Ecuador by late May. The company already has plans to launch Sonora in US in the near future.
“The blooming of Latin American countries, led by Brazilian vigorous economic growth, allied with the increasing penetration of the internet, allowed Sonora to quickly became one of the top digital music channels in the world, both in terms of online free streaming as well as subscription based MP3 downloads”, said Terra CEO Fernando Madeira, 40, himself recognized as a Young Global Leader some years ago at the Davos World Economic Forum.
To create the Most Innovative Companies list, Fast Company’s editorial team analyzed information on thousands of businesses across the globe, accounting for not only revenue growth and profit margins but also creative models and progressive cultures.
“Innovation has never been more important to our economy and our future,” said Fast Company editor Robert Safian. “These companies embody what unleashing human potential can accomplish”.
Terra was recognized by Fast Company for its leadership in the music industry and also for combining the offline and online worlds into one unique experience: last year, the company drew record audiences to Planeta Terra, the annual music festival held in Săo Paulo, Brazil, which headlined Smashing Pumpkins, Pavement, Mika and Phoenix. The concert was watched live, in HD and for free by millions of online viewers in 18 countries during 12 hours.
“This is a milestone in our mission to transform the music industry by soaring passion for music we share with millions of people worldwide.”, said Terra CEO Fernando Madeira.
Fast Company´s annual Most Innovative Companies
Fast Company´s annual Most Innovative Companies issue honors major brands including Facebook, PepsiCo, and ESPN, along with such rising newcomers as DonorsChoose.org, Groupon, FX Networks, and SynCardia Systems. Apple leads the annual ranking of the Top 50 for dominating the business landscape in 101 ways.
Overall, Fast Company recognizes 350-plus companies, including more than 75 non–U.S. businesses. From Russia’s Yandex (No. 26) to Brazil’s Azul (No. 47) to South Korea’s Samsung (No. 43) to China’s Huawei (No. 18), Fast Company’s Most Innovative Companies package spans the globe.
About Terra
Terra (www.terra.com) is a global digital media company and bilingual content producer with a presence in 18 countries, including the United States where it serves the growing Hispanic community. Focusing on lifestyle, entertainment, sports and news, Terra creates an interactive user experience for millions of U.S. Hispanics and provides solutions for advertisers seeking exposure among this key demographic. In Latin America, Terra is the region’s leading Internet company, with 70 million unique visitors per month.
Media Contact:
Suzane Veloso – Corporate Communications Director
suzane.veloso@corp.terra.com.br
+55 11 55090401
About Fast Company
Fast Company is the world's leading progressive business-media brand, with a unique editorial focus on innovation in technology, ethonomics (ethical economics), leadership, and design. Written for, by, and about the most progressive business leaders. Editor Robert Safian was named AdWeek's Editor of the Year in 2009. Under the leadership of publisher Christine Osekoski, Fast Company made AdWeek’s Hot List for three consecutive years, and FastCompany.com executive editor Noah Robischon has tripled traffic and revenue year over year. Fast Company is owned by Joe Mansueto, founder and owner of Morningstar, a leading provider of independent investment research.
Media Contact:
Jocelyn Hawkes
media@fastcompany.com
+ 1 212 3895420
