Miami, FL - June 14, 2011
Terra Wins Best iPad Experience Award at First Annual User Experience Awards during Internet Week
Miami, FL - June 14, 2011 - Terra, a global digital media company and content producer with a presence in 18 countries, including the United States where it serves the growing Hispanic community, received an award for Best iPad Experience at the first annual User Experience Awards 2011 during Internet Week in New York City. The award ceremony was coordinated by NYC-CHI, New York City's largest and oldest user experience organization in partnership with the Usability Professionals Association (NYC UPA).
"This award recognizes our commitment to innovation, our investment in creating products appropriate for new devices and our dedication to always offer the best user experience," said Sandra Pecis, Terra's Vice President of Media for Latin America and the US.
Three months ago, Terra incorporated a new navigating technology using the HTML5 technology for iPad that offer users a more enjoyable experience when navigating through the Terra.com content. With the HTML5 technology, it is unnecessary to download an application and its frequent updates. This offers a much faster loading time compared to the traditional model of HTML.
"This product represents Terra's continuous commitment to innovation. We are proud of the work and the success of this collaboration with our longtime partner. We are especially thrilled to help Terra extend its brand experience to new platforms," said Jane Friesen, Client Partner of Razorfish.
About Terra:
Terra(www.terra.com) is a global digital media company and content producer with a presence in 18 countries, including the United States where it serves the growing Hispanic community. Focusing on lifestyle, entertainment, sports and news, Terra creates an interactive user experience for millions of U.S. Hispanics and provides comprehensive solutions for advertisers seeking exposure among this key demographic. In Latin America, Terra is the region's leading Internet company, with 89 million unique visitors per month. Terra was most recently named by Fast Company in their ranking of list of Most Innovative Companies in the World as pioneering company in music.
Razorfish:
Razorfish (www.razorfish.com) creates experiences that build businesses. As one of the largest interactive marketing and technology companies in the world, Razorfish helps its clients build better brands by delivering business results through customer experiences. Razorfish combines the best thought leadership of the consulting world with the leading capabilities of the marketing services industry to support our clients' business needs, such as launching new products, repositioning a brand or participating in the social world. With a demonstrated commitment to innovation, Razorfish continues to cultivate our expertise in Social Influence Marketing, emerging media, creative design, analytics, technology and user experience.
Contact Information:
Lina Baena
Email: Lina@ccomgroupinc.com
Phone: 786.973.0904
