Miami, FL – November 9, 2011
51 Million People Enjoyed Terra’s Live Streaming Coverage of the Pan American Games 2011
Miami, FL – November 9, 2011 - Fifty-one million people in the US and Latin America turned to Terra, a global digital media company and content producer with a presence in 18 countries, for their coverage of the 2011 Pan American Games held October 14-30 in Guadalajara, Mexico. Terra provided comprehensive digital live stream coverage of the Pan American Games, a major international multi-sport event second only to the Olympics in magnitude, number of participants and number of sporting events.
Terra offered their users the ability to view 15 real-time events simultaneously on HD channels, which allowed their audience to decide which sports they wanted to watch at any given moment, surpassing their initial objective before the games to transmit in 13 simultaneous HD channels. Terra’s cameras captured the most exciting moments, in addition to the official live transmission of the games and on demand video content, which included the opening and closing ceremonies and much more.
“In addition to the 15 live streaming channels, Terra streamed live unexpected moments and emotional stories in sporting matches like badminton, fencing, gymnastics, hockey, wrestling and basketball, among others, via our high-tech portable equipment that made possible to stream from anywhere at any time,” commented Terra Vice President of Media for the US and Latin America, Sandra Pecis.
The major international sports competition, in which US took first place then followed by Cuba and Brazil, rendered more than 30,000 photos, divided into 1,500 photo galleries and 4,500 videos in English, Spanish, and Portuguese. Video streaming was available On Demand through multiple platforms and devices. According to Pecis, the total number of visits to the published news and videos on the Pan American Games in Guadalajara, approximately 15 percent were through a smartphone or tablet. Internet users dedicated an average of about 70 minutes to video streaming and 70 percent of Terra’s total video audience saw the videos live.
“This year’s Pan American Games were exciting and Terra is proud to have been able to provide our users with the most comprehensive coverage at home or on-the-go,” expressed Fernando Rodriguez, CEO of Terra USA. “The news of the reach of our transmission with this coverage is remarkable and we will continue to be a pioneer with our interactive sports experience,” added Rodriguez.
Terra (www.terra.com) is a global digital media company and content producer with a presence in 18 countries, including the United States where it serves the growing Hispanic community. Focusing on lifestyle, entertainment, sports and news, Terra creates an interactive user experience for millions of U.S. Hispanics and provides comprehensive solutions for advertisers seeking exposure among this key demographic. In Latin America, Terra is the region’s leading Internet company, with 81 million unique visitors per month. Terra was most recently named by Fast Company in their ranking of list of Most Innovative Companies in the World as pioneering company in music.