Miami, FL – March 7th, 2012
Terra Music Launches Today a New Interactive Bilingual Music Platform Including Live-Streaming, Video on Demand and Intimate Concerts
The First Live Stream on March 7 Features Two-Time Grammy Nominated Band, Locos Por Juana
Miami, FL – March 7th, 2012 - Terra, a global digital media company and content producer with a presence in 18 countries, is launching a new interactive music platform today, March 7, featuring Locos Por Juana, the two-time Grammy-nominated bilingual Latin Band. Tune in today at 4:00 pm ET on www.terra.com. This is the first in a series of 360-degree Terra live music experiences where users can interact with both well-known musical artists and up-and-coming bands in an intimate setting. Hosted by Terra’s “Music City” VJ, Mauricio Mendoza, from Terra’s new state-of-the-art studio in Miami, this program will be available online, through mobile devices and tablets and shared via social media.
During the live broadcasts, users can chat, tweet and post questions via mobile and online for the bands and artists. Their questions will be answered during the live broadcast(s). Users can enter contests for the chance to be in the studio audience, win prizes and signed memorabilia, such as an acoustic Epiphone guitar from Gibson signed by Locos Por Juana for the first event.
“Music City has been one of our most successful original video series and building off of that momentum, we have created a complementary and new experience,” said Ingrid Otero, Director of Programming for Terra USA. “Terra is proud of our exclusive content and with the support of the featured artists, our users can access this ongoing program without leaving their homes,” added Otero.
The launch of this new platform builds upon recent live stream successes on Terra in the US market including The Pan American Games and concert streams such as Wisin y Yandel and Ricky Martin.
“Terra is a global leader in streaming live concerts and with this new platform, we offer our US-based advertisers and music fans a new venue in which to meet. This enables our clients to connect with a young bilingual audience in a new multi-screen way,” said Liz Sarachek Blacker, Chief Revenue Officer, Terra USA.
Tune in today, Wednesday, March 7 at 4:00 pm ET, for Terra’s Live stream and interview with Locos Por Juana at http://www.terra.com/musiccitylive, the first of a series of shows throughout the year, live streamed and also available On Demand.
Terra is a leading global digital media company that reaches a monthly audience of nearly 100 million people interested in entertainment, sports, and news content across multiple platforms.
Chosen as one of the "2011 Most Innovative Companies" in the world, by Fast Company magazine, Terra has revolutionized the way consumers find and enjoy digital content in 18 countries, being the first company to broadcast live news, music concerts, summer and winter Olympics on the internet.
Over its 12-year history, Terra has developed a strong presence in the United States and has become leader in Latin America where its products Sonora and Terra TV reshaped the digital music and video landscape.
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