Miami, FL – March 21, 2012
Terra USA Names Adela Hamann New Director of Marketing
Miami, FL – March 21, 2012 - Terra, a global digital media company and bilingual content producer with a presence in 18 countries, welcomes Adela Hamann as Director of Marketing. Hamann will be responsible for developing and managing the organization's marketing strategies in order to expand Terra’s audience in the United States. Hamann will also direct and coordinate public relations initiatives for both the US Hispanic and general markets. In this new role, Hamann will report to Fernando Rodriguez, CEO of Terra Networks USA.
“I am proud to join the Terra team during such an exciting time. The Hispanic online market is growing three times faster than the general market online and Terra is a leader and an innovator in this space. I am eager to contribute new ideas and marketing initiatives that will help strengthen the business. I look forward to working with the team internally as well as organizations externally to support the continued growth of Terra USA,” said Adela Hamann.
Hamann has most recently worked for WPP group agencies JWT and Y&R on clients such as AMD, HP Latin America, Royal Caribbean, Apple Latin America, Mattel, Fisher Price and Accenture developing and executing online and offline campaigns for the US Hispanic and Latin American markets. Prior to that, she worked for the US subsidiary of Telecom Italia, on the team responsible for the hugely successful launch of the US Hispanic long-distance code 1010-123.
Hamann has more than 12 years of experience in marketing positions at leading companies in the communications field and has taught Public Relations as an Adjunct Professor at Miami Dade College and Jones College.
“Adela’s passion and her years of experience in the field make her a great addition to our team. Her knowledge of marketing and public relations will bring a fresh perspective and will help bring growth to Terra this year and for the years to come,” said Fernando Rodriguez.
About Terra:
Terra is a leading global digital media company that reaches a monthly audience of nearly 100 million people interested in entertainment, sports, and news content across multiple platforms.
Chosen as one of the "2011 Most Innovative Companies" in the world, by Fast Company magazine, Terra has revolutionized the way consumers find and enjoy digital content in 18 countries, being the first company to broadcast live news, music concerts, summer and winter Olympics on the internet.
Over its 12-year history, Terra has developed a strong presence in the United States and has become leader in Latin America where its products Sonora and Terra TV reshaped the digital music and video landscape.
Contact Information:
Janet Careaga
Email: janet@ccomgroupinc.com
Phone: 305.445.4015
Contact Information:
Lina Baena
Email: Lina@ccomgroupinc.com
Phone: 305.447.4015
