This is a must, especially if you want to snuggle with your mate or kiss that cute girl standing under the mistletoe. Whether you prefer facial hair or a bare face, you must trim or shave closely, cleanly and thoroughly. You should also consider using a nice after-shave to leave your skin smooth and soft, but (please) use one with a fragrance that is similar to the cologne you are going to put on later. Most designer colognes -- be they top-of-the-line or of a lesser scale -- come with a matching after-shave. So there is no excuse for not wearing after-shave or for wearing fragrances that clash.