The History of Miss World: The1970s
The feminist movement gathered momentum during the 1970s. It was determined to bring an
end to the "cattle shows" as they called pageants. The first Miss World of
the decade, hosted by the legendary Bob Hope, was marred when protesters booed, pelting
the stage with smoke bombs and flour. Bob Hope shook his head and remarked, "Anyone
who would try and break up an affair as wonderful as this has got to be some kind of
dope."
Two black women -- Jennifer Hosten of Grenada and Pearl Jansen of Africa South -- were
first and second. This had never happened before at a major international pageant. But the
feat was repeated 23 years later in 1993. (In that year, before apartheid was abolished,
there was a black Miss Africa South and a white Miss South Africa.)
Despite feminist protests, Miss World was captivating television audiences throughout
the 1960s and 1970s. In the UK, Miss World 1970 was the single most-watched show of the
entire year.
But despite its popularity, 1973 was a difficult year. The United States enjoyed its
first Miss World victory. But Marjorie Wallace of Indiana was dethroned just under four
months into her reign, deemed as having failed to live up to the "first-class public
image" of the position.
Marjorie became embroiled in scandal after accusing a British soccer star of stealing a
fur coat and valuables from her apartment. She also received criticism for a TV appearance
where she kissed and smooched with singer Tom Jones. Patsy Yuen (Miss Jamaica) served as
the unofficial Miss World for the rest of the year. But Marjorie Wallace remains the
official Miss World 1973.
The next year was not much better: the winner resigned after just four days. Helen
Morgan of the UK turned her back on the title after citing her involvement in a
cabaret dancer's divorce case, and following the uproar over revelations of her being the
unmarried mother of an 18-month-old son.
Rival contestant Alicia Rivas of Venezuela summed up the view held by some. "In my
country," she said, "a girl who has a baby without being married is regarded as
a bad girl, not pure and undefiled as we are led to believe Miss World should be."
With Helen out of the picture, the first runner-up, Anneline Kriel (Miss South Africa)
became the official Miss World 1974.
The 1975 contest marked Miss World's 25th anniversary. And after two years of
controversy it was important that the contest pass by without hitch.
Wilnelia Merced (Miss Puerto Rico) won that year's competition. She went on to enjoy a
successful and scandal free reign. But it could have turned out differently had one of her
rivals won. Just one day after the contest, hot favourite for the crown -- Marina Langner
of Germany -- appeared semi-nude in the UK tabloid The Sun. Three scandalous years in a
row could have been the boa feather that broke the pageant's back.
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